# Video Game-Inspired Desserts Nékter Juice Bar and Nintendo Created the Mario Kart Cookie Cruiser By Katherine Pendrill | Published 2023-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mario-kart-cookie-cruiser References: [foodgressing](https://foodgressing.com/nekter-juice-bar-is-teaming-up-with-nintendo-of-america/) & [nintendolife](https://www.nintendolife.com/news/2023/05/nintendo-and-nekter-join-forces-to-create-mario-splatoon-and-kirby-ice-cream)  [Nékter Juice Bar](https://www.trendhunter.com/trends/pineapple-whip-collection) has just teamed up with [Nintendo of America](https://www.trendhunter.com/trends/the-hershey-company-and-nintendo) to launch a series of fun, video game-inspired treats, including the new Mario Kart Cookie Cruiser. Perfect for kids and adults alike, the new [Nintendo collaboration](https://www.trendhunter.com/trends/kinder-joy-and-nintendo) combines Nékter Juice Bar delicious plant-based and dairy-free desserts with the whimsy of Nintendo's most popular characters. For instance, the new Mario Kart Cookie Cruiser combines Nekter’s own coconut cream blend with blue spirulina and sweet cookie dough pieces. On the other hand, Splatlands Birthday is a colorful treat that features cake batter flavor from a coconut cream blended with turmeric and a topping of natural sprinkles. Lastly, the new Kirby’s Berry Dream dessert combines strawberry puree with Nekter’s coconut cream blend. All three of the new treats are available June 1 through September 4, 2023. Image Credit: Nékter Juice Bar ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 71% | Activity: 84% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Gaming-inspired Food:** Opportunity for food and beverage industry to collaborate with gaming companies to create innovative products for customers. - **Plant-based Desserts:** Opportunity for food and beverage industry to cater to the growing demand for healthy and sustainable options through plant-based desserts. - **Limited-time Offerings:** Opportunity for food and beverage industry to generate buzz and attract customers through creative, limited-time offerings. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage industry to collaborate with gaming companies to create innovative products for customers. - **Gaming:** Opportunity for gaming industry to expand into food and beverage through collaboration with established brands. - **Hospitality:** Opportunity for hospitality industry to incorporate gaming-inspired desserts into their menus to attract video game enthusiasts and families. ## Related on Trend Hunter - [Video Game-Themed Sundaes](https://www.trendhunter.com/trends/nintendo-cold-stone-creamery.md) - [Video Game-Inspired Ice Creams](https://www.trendhunter.com/trends/super-mario-bros-wonder-1.md) - [Expansive Gamer Treat Menus](https://www.trendhunter.com/trends/baskinrobbins-super-mario-menu.md) - [Video Game Ice Creams](https://www.trendhunter.com/trends/super-mario-x-baskinrobbins.md) - [Nostalgic Video Game Cookies](https://www.trendhunter.com/trends/fudge-stripes-rocky-road-cookies.md) - [Video Game-Inspired Ice Creams](https://www.trendhunter.com/trends/square-pint-collection.md) - [Nostalgic Gaming Cookies](https://www.trendhunter.com/trends/oreo-x-super-mario.md) - [Video Game-Themed Candy Branding](https://www.trendhunter.com/trends/the-hershey-company-and-nintendo.md) - [Game-Inspired Ice Cream Flavors](https://www.trendhunter.com/trends/tsun-scoops.md)