# Beauty Guru Cosmetic Collections Mario Dedivanovic By Grace Mahas | Published 2020-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mario-dedivanovic References: [newbeauty](https://www.newbeauty.com/mario-dedivanovic-makeup-by-mario-review/) Mario Dedivanovic, the iconic makeup artist beloved by celebrities like Kim Kardashian, recently announced the launch of a [new beauty collection](https://www.trendhunter.com/trends/sephora-middle-east), set to officially roll out on October, 1st, 2020. The new series features a variety of cosmetic pices including the Master Eye Prep & Set ($28), the Master Mattes and Master Metallics ($48 each), and the Master [Secret](https://www.trendhunter.com/trends/crumb-couture-almond) [Glow](https://www.trendhunter.com/trends/soft-matte-makeup), among others. Dedivanovic commented on the collaboration, stating: “The line is based on my philosophies and techniques I’ve honed over the past 20 years. It’s not ‘trendy’ makeup—these are core, staple items. I basically took my techniques and turned them into products...The most important thing when I’m developing every single product is that it’s truly universal and everyone can use it.” Image Credit: Mario Dedivanovic ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 46% | Activity: 49% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Celebrity Makeup Collections:** Opportunity to capitalize on the popularity of celebrity makeup artists by launching personalized cosmetic collections. - **Core, Staple Items:** Disruptive innovation opportunity to create makeup products that are timeless and universally applicable. - **Makeup Techniques Turned Into Products:** Innovation opportunity to develop and market makeup products based on renowned makeup artists' techniques. ### Industries Being Reshaped - **Beauty and Cosmetics:** Industry can benefit from collaborating with renowned makeup artists to create personalized cosmetic collections. - **Fashion and Entertainment:** Opportunity to merge fashion and entertainment industries by launching celebrity-inspired makeup collections. - **Retail and E-commerce:** Disruptive innovation opportunity to attract customers through exclusive online launches of celebrity makeup collections. ## Related on Trend Hunter - [Intimate Cosmetics Events](https://www.trendhunter.com/trends/master-class-in-toronto.md) - [Long-Lasting Holiday Cosmetics](https://www.trendhunter.com/trends/skkn-by-kim-holiday-collection.md) - [Celeb-Approved Cosmetic Bundles](https://www.trendhunter.com/trends/kevyn-aucoin-beauty.md) - [Customizable Makeup Cases](https://www.trendhunter.com/trends/411-cosmetics.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Adorable Beauty Sets](https://www.trendhunter.com/trends/kimchichic-beauty.md) - [Versatile Liquid Bronzerrs](https://www.trendhunter.com/trends/makeup-by-mario1.md) - [Romantic Regency Makeup Collections](https://www.trendhunter.com/trends/bridgeton-makeup-collection.md) - [Celebrity Makeup Artist-Backed Brands](https://www.trendhunter.com/trends/sephora-middle-east.md)