# Video Game Trends Mario and Sonic Join Forces In The Olympic Games By Nisara | Published 2007-03-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mario-and-sonic-will-join-in-the-olympic-games References: [newlaunches](http://www.newlaunches.com/archives/mario_and_sonic_team_for_the_olympic_games.php) & [computerandvideogames](http://www.computerandvideogames.com/article.php?id=160825) Nintendo and [Sega](https://www.trendhunter.com/trends/sonic-origins), the giant video game companies, announced to develop a game called “Bejing Olympics Games” together. Mario and Sonic are one of the most famous video game characters since the early of video game. And this time, they will compete against each other to win gold medal in the Bejing Olympics Games. There are a variety of sports such as 100m dash, swimming, table tennis and etc. Players will enjoy the game with the scene based on the Beijing Olympic 2008. The game platform is for [Wii](https://www.trendhunter.com/trends/samba-de-amigo) and [DS](https://www.trendhunter.com/trends/mario-kart-8) system and it will be released this Christmas. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 16% | Activity: 37% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Gaming:** The collaboration between Nintendo and Sega in developing the 'Beijing Olympics Games' presents an opportunity for other game companies to explore partnerships and create innovative multiplayer gaming experiences. - **Cross-platform Integration:** The release of the game for both Wii and DS systems showcases the potential for seamless cross-platform integration, opening doors for other game developers to create multi-device gaming experiences. - **Sports-based Gaming:** The popularity of the 'Beijing Olympics Games' highlights the potential for game developers to tap into the sports genre and create engaging experiences that combine real-world athletics with virtual gameplay. ### Sectors Adopting This - **Video Game Development:** The collaboration between Nintendo and Sega in developing the 'Beijing Olympics Games' introduces disruptive innovation opportunities for the video game development industry to explore collaborations, cross-platform integration, and sports-based gaming. - **Entertainment:** The release of the 'Beijing Olympics Games' presents disruptive innovation opportunities for the entertainment industry to leverage popular video game characters and sports-based gaming to enhance user engagement and brand experiences. - **Technology:** The cross-platform integration in the 'Beijing Olympics Games' demonstrates disruptive innovation opportunities for the technology industry to develop advanced gaming systems and create seamless multi-device gaming experiences. ## Related on Trend Hunter - [Modern Updated Classic Gameplays](https://www.trendhunter.com/trends/sonic-superstars.md) - [Nostalgic Video Games](https://www.trendhunter.com/trends/sonic-origins.md) - [Cozy Video Game Loungewear](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique.md) - [Iconic Sidescroller Franchises](https://www.trendhunter.com/trends/super-mario-bros-wonder.md) - [Olympic-Themed Mobile Games](https://www.trendhunter.com/trends/olympic-games-jam-beijing-2022.md) - [Vibrant Celebratory Gaming Consoles](https://www.trendhunter.com/trends/nintendo-switch-oled-mario-red-edition.md) - [Multifunctional Game Sets](https://www.trendhunter.com/trends/the-lego-group.md) - [Classic Platforming Game Sequels](https://www.trendhunter.com/trends/mario-vs-donkey-kong.md) - [Blockchain-Based Video Games](https://www.trendhunter.com/trends/sega-1.md)