# Protein-Powered Lip Treatments Marin's Lip Treatment Launched in a Strawberry Rhubarb Edition By Laura McQuarrie | Published 2025-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marins-lip-treatment References: [instagram](https://www.instagram.com/p/DMF60nCxSlj/?igsh=NmYxd3JpbXp4cmZv) & [marinskincare](https://www.marinskincare.com/collections/strawberry-rhubarb/products/glycoprotein-lip-treatments?selling_plan=5450399987)  [Marin's](https://www.trendhunter.com/trends/marin-lip-treatment) lip treatment launched in a sweet new limited-edition variety, Strawberry Rhubarb, that shares much more than notes of tart and fresh fruits and the essence of buttery pie crust topped with a scoop of melty vanilla ice cream. This lip treatment was scientifically formulated to soothe and comfort lips that tend to be dry, rough and flaky, sensitive, eczema-prone, and those who experience psoriasis or dermatitis. While many lip products on the market are hydrating and moisturizing, this one from Marin shares the results of working with lobster scientists, discovering a glycoprotein that allows the crustaceans to regenerate limbs, and applying the innovative protein to repair the skin barrier. Alongside marine glycoprotein, this lip treatment contains ingredients like squalane, synthetic beeswax, coconut oil and candelilla wax. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 76% | Activity: 67% | Freshness: 44% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Marine-infused Beauty Products:** Marine glycoproteins in skincare formulations are unlocking new frontiers in skin repair and rejuvenation, offering significant advancements in the beauty industry. - **Protein-powered Skincare:** The use of regenerative proteins originally discovered in marine organisms represents an innovative approach to tackling chronic skin issues in the cosmetic industry. - **Flavor-inspired Personal Care:** Fruity and dessert-inspired flavors in beauty products enhance consumer sensory experiences, creating a novel intersection of gastronomy and skincare. ### Industries Being Reshaped - **Cosmetics:** The integration of scientific research from marine biology into cosmetics offers transformative potential for product development and brand differentiation. - **Marine Biotechnology:** Advancements in marine glycoprotein applications highlight the potential of marine biotechnology to drive innovation in health and wellness sectors. - **Personal Care:** Customization with flavor-infused and functionally enhanced treatments is reshaping product offerings in the personal care industry, meeting diverse consumer needs. ## Related on Trend Hunter - [Upcycled Protein Lip Treatments](https://www.trendhunter.com/trends/marin-lip-treatment.md) - [Marine Protein Lip Treatments](https://www.trendhunter.com/trends/mint-flavored-lip-treatment.md) - [Upcycled Lip Care Treatments](https://www.trendhunter.com/trends/lip-care-treatment.md) - [Probiotic Lip Treatments](https://www.trendhunter.com/trends/glaze-plumping-lip-treatments.md) - [Skin-Caring Lip Treatments](https://www.trendhunter.com/trends/glycolide-lipid-repair.md) - [Pastry-Inspired Peptide Lip Treatments](https://www.trendhunter.com/trends/sweet-macaron.md) - [Skincare-Inspired Lip Balms](https://www.trendhunter.com/trends/pout-preserve-peptide-lip-treatment.md) - [Dessert-Inspired Lip Treatments](https://www.trendhunter.com/trends/pout-preserved-peptide.md) - [Flavor-Forward Lip Treatments](https://www.trendhunter.com/trends/sweet-july-skin-lip-treatments.md)