# Inspirational Plastic Totes This Marine Serre Bag Boasts a "Radical Call for Love" Slogan By Jana Pijak | Published 2018-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marine-serre-bag References: [ssense](https://www.ssense.com/en-us/women/product/marine-serre/grey-radical-call-for-love-tote/2806458) & [marineserre](https://marineserre.com) Featuring a "radical call for love" slogan, this plastic Marine Serre bag is reflective of the fashion industry's current obsession with the material. Utilized by a number of high-end labels -- from Raf Simons and Celine to Off-White -- the material is both waterproof and durable, and is presented in a familiar silhouette that borrows from [supermarket totes](https://www.trendhunter.com/trends/trader-joes-totes). The tote's inspirational text also makes a subtle political statement, addressing ongoing issues of inequality around the globe. Available via e-retailer SSENSE, this Marine Serre bag is made in Portugal using a translucent polyurethane material. Though see-through, the tote boasts a muted dark grey color and is accented with buttons, white text and stitching details. This [transparent carryall](https://www.trendhunter.com/trends/maria-olhovnikova) is a high-end take on [recyclable shopping totes](https://www.trendhunter.com/trends/versatile-bags-for-essentials) and will set fashion lovers back $290. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 51% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Plastic Fashion:** The fashion industry's current obsession with plastic presents opportunities for innovative designs using alternative materials. - **Inspirational Slogans:** The use of inspirational text on fashion items offers a chance for brands to make bold statements and connect with consumers on a deeper level. - **Sustainability in Fashion:** The high-end take on recyclable shopping totes highlights the growing demand for environmentally-friendly fashion products. ### Who This Affects Most - **Fashion:** The trend of using plastic in fashion opens up new possibilities for designers and brands to create innovative and visually striking garments. - **Retail:** The availability of the Marine Serre bag through e-retailer SSENSE showcases the potential for online platforms to offer unique and niche fashion products. - **Environmental Sustainability:** The emphasis on recyclable materials in the fashion industry highlights the need for sustainability initiatives and eco-friendly practices in the manufacturing process. ## Related on Trend Hunter - [Posh Plastic Shopping Totes](https://www.trendhunter.com/trends/tote-shopping-bag.md) - [Reinvented Plastic Bags](https://www.trendhunter.com/trends/telfar-plastic-bag.md) - [Fashion-Forward Grocery Totes](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote.md) - [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md) - [Woven Statement Totes](https://www.trendhunter.com/trends/holst-lee1.md) - [Bag-Accented Bag Designs](https://www.trendhunter.com/trends/plastic-bag.md) - [Climate Conscious Summer Bags](https://www.trendhunter.com/trends/baggu.md) - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md)