# Preservative Seaweed Oils Elemis' Pro-Collagen Marine Oil Replenishes with Three Kinds of Seaweed By Laura McQuarrie | Published 2017-10-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marine-oil References: [express](http://www.express.co.uk/life-style/style/832739/Seaweed-beauty-products-Elemis-John-Frieda) & [elemis](http://www.elemis.com/us/pro-collagen-marine-oil.html) The newest addition to [Elemis](https://www.trendhunter.com/trends/procollagen-anti-aging-marine-cream)' Pro-Collagen Marine range is a 'Pro-Collagen Marine Oil' that is touted as an "[anti-wrinkle face oil](https://www.trendhunter.com/trends/foreos-supercharged-face-oil)" that provides "an ageless glow fit for a mermaid." The hydrating, nourishing and moisturizing face oil for all skin types features [three types of seaweed](https://www.trendhunter.com/trends/sustainably-farmed-seaweed), including kelp and golden seaweed. To use, a few drops of the product are to be massaged into one's face and neck prior to the application of a moisturizer. In the Shape Magazine Beauty Awards 2017, Elemis' Pro-Collagen Marine Oil was recognized as the Best Facial Oil. Many beauty and skincare companies are referencing mythical, magical creatures like mermaids, fairies and unicorns in their branding as a means of communicating the wonders of certain natural ingredients. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 52% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Mythical Creature Branding:** Opportunity to incorporate mythical creatures into branding to highlight the benefits of natural ingredients. - **Anti-wrinkle Face Oils:** Growing demand for face oils that claim to reduce wrinkles and provide an ageless glow. - **Seaweed-based Skincare:** Emerging trend of using seaweed in skincare products for its hydrating and nourishing properties. ### Where This Applies - **Beauty and Skincare:** Beauty and skincare companies can explore incorporating mythical creature branding and seaweed-based products. - **Natural Ingredients:** Opportunity for industries focusing on natural ingredients to develop anti-wrinkle face oils with seaweed extracts. - **Wellness and Aging:** Wellness and aging industries can take advantage of the trend towards anti-aging face oils with nourishing properties. ## Related on Trend Hunter - [Anti-Aging Hydrating Creams](https://www.trendhunter.com/trends/procollagen-anti-aging-marine-cream.md) - [Seaweed-Powered Skincare](https://www.trendhunter.com/trends/omaly.md) - [Healing Seaweed Serums](https://www.trendhunter.com/trends/the-serum.md) - [Microalgae Body Oils](https://www.trendhunter.com/trends/microalgae-body-oil.md) - [Marine Ingredient Cosmetics](https://www.trendhunter.com/trends/spascriptions-marine-moisture.md) - [Seaweed-Boosted Body Washes](https://www.trendhunter.com/trends/undaria-algae-body-wash.md) - [Microalgae Oil Cleansers](https://www.trendhunter.com/trends/liquid-collagen-cleanser.md) - [Makeup-Melting Cleansing Balms](https://www.trendhunter.com/trends/procollagen-makeup-melting-cleansing-balm.md) - [Seaweed-Powered Body Care](https://www.trendhunter.com/trends/smooth-glow-undaria-duo.md)