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# Bookworm Beauty Editorials
The Marina Cunha Cake Magazine Spread is All About Allure & Brains

By Summer Luu | Published 2011-01-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/marina-cunha-cake-magazine
References: [fashiongonerogue](http://fashiongonerogue.com/marina-cunha-gustavo-marx-cake-2/) & [cake-mag](http://cake-mag.com/)

The new Marina Cunha Cake Magazine spread gets sensual for the publication's second issue. Matching lightweight ensembles with [hardcover books](https://www.trendhunter.com/trends/marchesi-1824) and four-eyed glasses, this editorial showcases how beauty and brains create a stunning package.

The photos were taken under a shady tree; exactly where I would curl up for a good read too. As the spread is titled 'Another Place,' it looks like the model's mind has wandered into a [sultry daydream](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) as she seduces the lens in [geek-chic fashions](https://www.trendhunter.com/trends/bookstore-and-caf) for the Marina Cunha Cake Magazine shoot.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 85% | Activity: 66% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Geek-chic Fashion:** There is an opportunity for fashion companies to merge geeky and chic styles to appeal to consumers looking for unique looks.
- **Beauty and Brains:** Companies can market products that celebrate intelligence and beauty, catering to consumers who value both.
- **Reading as a Fashion Statement:** There is potential for brands to collaborate with publishers to create fashion campaigns centered around books and reading.

### Where This Applies

- **Publishing:** Publishers can work with fashion brands to create book-inspired fashion lines, offering a unique and cross-promoting experience for consumers.
- **Fashion:** Fashion brands can focus on creating clothing and accessories that highlight intelligence and reading, appealing to consumers who want to express their love for books and learning.
- **Cosmetics and Beauty:** Beauty companies can market towards consumers who value intelligence and celebrate beauty and brains through their products.

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