# Upcycled Protein Lip Treatments Marin's Campfire S'mores Lip Treatment Has a Unique Ingredient By Laura McQuarrie | Published 2024-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marin-lip-treatment References: [marinskincare](https://www.marinskincare.com/products/glycoprotein-lip-treatments/)  Marin's Campfire S'mores Lip Treatment is a new release that hydrates, repairs, soothes and protects lips with a formula fueled by marine glycoproteins. The steroid-free, irritant-free lip treatment was created to visibly soothe dry, stressed lips with a minimal ingredient list that supports sensitive skin and fortifies the skin barrier. In collaboration with lobster scientists, the brand discovered a glycoprotein that allows lobsters to regenerate limbs. Marine glycoproteins, the natural, upcycled by-product of lobster processing, is touted as a "superpowered regenerative protein" that's beneficial for hydrating dry skin, soothing skin upsets and repairing damaged, weathered and aged skin. The brand's Campfire S'mores Lip Treatment is a flavor that pays homage to New England Summers with uplifting notes of toasty marshmallow, cinnamon honey graham cracker, caramelized vanilla and milk chocolate. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 34% | Activity: 41% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Upcycled Beauty Ingredients:** Leveraging marine glycoproteins, this trend showcases sustainability in beauty products through innovative use of natural by-products. - **Marine-inspired Skincare:** Incorporating marine-derived elements like glycoproteins offers a new frontier in skincare, promising enhanced hydration and repair for sensitive skin. - **Flavor-infused Lip Care:** The integration of unique flavors such as Campfire S'mores in lip treatments provides an experiential twist to traditional lip care offerings. ### Sectors Adopting This - **Cosmetics and Personal Care:** The personal care industry sees a shift towards responsibly sourced and scientifically advanced ingredients, like marine glycoproteins, in product formulations. - **Marine Biotechnology:** Marine biotechnology emerges as a vital player in producing high-efficacy skincare components from previously discarded marine by-products. - **Sustainable Beauty:** Sustainable beauty takes center stage with brands incorporating upcycled ingredients, transforming waste into high-value cosmetic products. ## Related on Trend Hunter - [Upcycled Lip Care Treatments](https://www.trendhunter.com/trends/lip-care-treatment.md) - [Protein-Powered Lip Treatments](https://www.trendhunter.com/trends/marins-lip-treatment.md) - [Marine Protein Lip Treatments](https://www.trendhunter.com/trends/mint-flavored-lip-treatment.md) - [Upcycled Almond Lip Treatments](https://www.trendhunter.com/trends/lip-barrier-relief.md) - [Skin-Caring Lip Treatments](https://www.trendhunter.com/trends/glycolide-lipid-repair.md) - [Pastry-Inspired Peptide Lip Treatments](https://www.trendhunter.com/trends/sweet-macaron.md) - [Sensorial Lip Masks](https://www.trendhunter.com/trends/lip-slug.md) - [Flavor-Forward Lip Treatments](https://www.trendhunter.com/trends/sweet-july-skin-lip-treatments.md) - [Probiotic Lip Treatments](https://www.trendhunter.com/trends/glaze-plumping-lip-treatments.md)