# Iconic Interactive Peeking Posters This Interactive Marilyn Poster Attracts Viewers in Curiosity By Michael Nieto | Published 2014-02-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/marilyn-poster References: [designtaxi](http://designtaxi.com/news/363637/Interactive-Poster-Lets-Passers-By-Peek-Under-Marilyn-Monroe-s-Skirt/) & [gutewerbung.net](http://www.gutewerbung.net/edel-books-marilyn-monroe-book-promotion/) This interactive Marilyn poster was designed to promote a new book titled, ‘Marilyn: Intimate Exposure.' The poster was intentionally designed to imitate the the star’s most iconic pose of her white blowing skirt. It was simply placed on a pole in public with a white skirt that allows the viewer to lift it in curiosity to see essentially see the poster ad. The viewer will then see a [QR bar code](https://www.trendhunter.com/trends/mcdonalds-night-posters) that allows them to scan it with their smartphone to see the books website. This interactive Marilyn poster really makes an impression to viewers as an effective [publicity stunt](https://www.trendhunter.com/trends/3d-billboards). The use of the iconic white skirt attracts people in curiosity to figure out why it’s there. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 20% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Posters:** There is an opportunity for businesses to create interactive marketing posters to capture the attention of potential customers. - **QR Codes:** The use of QR codes in marketing is becoming increasingly important to connect potential customers directly to a product or service. - **Iconic Imitation:** Incorporating iconic poses or symbols into advertising campaigns is a way to attract attention and make a lasting impression on potential customers. ### Sectors Adopting This - **Publishing:** The use of interactive posters and QR codes in book marketing can increase engagement with readers and ultimately drive sales. - **Fashion:** Fashion brands can utilize interactive posters to showcase new collections or designs in a creative and attention-grabbing way. - **Tourism:** Tourism boards can use interactive posters to promote destinations or experiences, attracting curious travelers to learn more and visit in person. ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Hyper-Targeted Shoppable Posters](https://www.trendhunter.com/trends/glossier-and-shop.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md)