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# Swimming Pool Discos
The Marilyn Grace Events Campaign Promotes Its Memorable Occasions

By Amelia Roblin | Published 2011-02-21 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/marilyn-grace-events-campaign
References: [adsoftheworld](http://adsoftheworld.com/media/print/marilyn_grace_pool) & [marilyngrace.au](http://www.marilyngrace.com.au/)

It's difficult to make a celebration memorable and still be able to enjoy it, but the Marilyn Grace Events campaign suggests it can fix up your festivities for an unforgettable experience.

Advertising a wedding, a [masked ball](https://www.trendhunter.com/trends/twist-the-script-campaign) and a [pool party](https://www.trendhunter.com/trends/buzzballz-pool), the Marilyn Grace Events campaign captures memories in the making. Featuring an elegant blonde at the scene of the soiree the morning after, these [print ads](https://www.trendhunter.com/trends/dreamies-treats) by Leo Burnett show the markings of a great time had, without all of the mess left over.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 27% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### Why This Trend Is Growing

- **Memorable Celebrations:** Disruptive innovation opportunity: Develop immersive and interactive experiences for special occasions to create lasting memories.
- **Event Planning Enhancements:** Disruptive innovation opportunity: Use technology and data analytics to streamline event planning processes and enhance customer experiences.
- **Creative Advertising Campaigns:** Disruptive innovation opportunity: Explore unconventional and visually captivating advertising strategies to capture audience attention.

### Industries Being Reshaped

- **Event Planning:** Disruptive innovation opportunity: Incorporate technology and automation into event planning processes to increase efficiency and improve customer satisfaction.
- **Hospitality and Entertainment:** Disruptive innovation opportunity: Integrate unique experiences, such as swimming pool discos, into the hospitality and entertainment industry to attract new customers and differentiate from competitors.
- **Marketing and Advertising:** Disruptive innovation opportunity: Utilize creative and unconventional advertising campaigns to engage audiences and create memorable brand experiences.

## Related on Trend Hunter

- [Pool-Ready Party Boxes](https://www.trendhunter.com/trends/party-box1.md)
- [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md)
- [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md)
- [Luxurious Pool Clubs](https://www.trendhunter.com/trends/bombon-pool-club.md)
- [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md)
- [New Years Specific Campaigns](https://www.trendhunter.com/trends/unready-for-anything.md)
- [Safe Consumption Swimmer Campaigns](https://www.trendhunter.com/trends/malibu-dont-drink-and-dive.md)
- [Rooftop Pool Pop-Ups](https://www.trendhunter.com/trends/htel-swexan-x-missoni.md)
- [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md)
