# Ganja Rebranding Projects Cannabiotics Gives Pot a New Image, Inspired by Marijuana Legalization By Laura McQuarrie | Published 2014-04-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/marijuana-legalization References: [designtaxi](http://designtaxi.com/news/365162/Marijuana-Gets-Rebranded-For-Mainstream-Culture/) & [studio360.org](http://www.studio360.org/story/not-just-for-potheads-marijuana-goes-mainstream/) Inspired by the marijuana legalization in Colorado and Washington, Studio 360 and Original Champions of Design (OCD) collaborated on a project to make [marijuana mainstream](https://www.trendhunter.com/trends/green-revolution). This project included an overhaul of the drug's image, which included ridding it of everything, like the green leaf shape that it's normally recognized by, plus giving it a new name, "cannabiotics." A logo was created for cannabiotics, which now looks like a purple "rounded Christmas tree, or a smushed asterisk," according to OCD co-founder Jennifer Kinon. To make the [rebranding of marijuana](https://www.trendhunter.com/trends/green-dot-labs) seem truly believable, OCD and 360 Studio also created [mock products like posters, cookbooks](https://www.trendhunter.com/trends/the-cannabist-company-and-veda-warrior) and emoticons that could be used to identify cannabis in a clear and modern way. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Mainstream Marijuana:** Opportunity to rebrand marijuana and make it more accepted and accessible to a wider audience. - **Creative Reimagining:** Opportunity to think outside the box and come up with new ways to represent and market a product. - **Visual Identity Transformation:** Opportunity to completely transform the visual identity of a product or industry to create a fresh and modern image. ### Sectors Adopting This - **Cannabis:** Opportunity for cannabis industry to rebrand and capitalize on the growing legalization trend. - **Design and Branding:** Opportunity for design and branding professionals to help rebrand industries and create innovative visual identities. - **Retail and Packaging:** Opportunity for retail and packaging industries to create new products and solutions catered to the rebranding of marijuana and other products. ## Related on Trend Hunter - [Modern Cannabis Branding Initiatives](https://www.trendhunter.com/trends/modern-cannabis-branding.md) - [Advocate-Themed Cannabis Branding](https://www.trendhunter.com/trends/best-blnz.md) - [Refreshing Cannabis Brand Identities](https://www.trendhunter.com/trends/rise-dispensaries.md) - [Clear Effects-Driven Packaging](https://www.trendhunter.com/trends/miss-grass.md) - [Functional Beverage Re-Branding Initiatives](https://www.trendhunter.com/trends/flora1.md) - [THC Seltzer Rebranding Initiatives](https://www.trendhunter.com/trends/delta-thc.md) - [Discreet Cannabis Gift Boxes](https://www.trendhunter.com/trends/gift-of-weed.md) - [Lifestyle-Conscious Cannabis Products](https://www.trendhunter.com/trends/trailblazer-cannabis-products.md) - [Illustrative 420 Campaigns](https://www.trendhunter.com/trends/420-campaign.md)