# Trash Collection Dispensary Promotions This Marijuana Dispensary Trades Smokables for Garbage By Ell Smith | Published 2017-08-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/marijuana-dispensary References: [thefreethoughtproject](http://thefreethoughtproject.com/dispensary-free-weed-trash/) & [wcsh6](http://www.wcsh6.com/news/local/clean-the-trash-off-the-street-get-free-weed/458844658) A marijuana dispensary in Gardiner, Maine, is offering to give consumers a free bag of the now-legalized smokeable in exchange for a little bit of community service. Inspired by a successful tactic used in Colorado, store owner Dennis Meehan is offering clients some free product in exchange for a [bag of trash](https://www.trendhunter.com/trends/trash-time-out-campaign). With the goal of cleaning up the community, citizens are invited to collect garbage from the downtown core to receive a high-demand reward. The clever marketing tactic aligns the store's, and subsequently the marijuana users' values with that of community action and positive initiative. This [brand activation](https://www.trendhunter.com/trends/round-up-the-change) serves as an example of the [marijuana industry](https://www.trendhunter.com/trends/women-of-weed) attempting to transform its image from a culture of partying to that of a community-focused lifestyle brand. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Community-focused Marketing:** The marijuana industry is transitioning from a culture of partying to that of a community-focused lifestyle brand, offering opportunities for marketing efforts that leverage this trend - **Socially Responsible Initiatives:** Initiatives to improve communities and the environment are becoming more valued, presenting opportunities for socially responsible practices within the marijuana industry - **Partnerships with Environmental Organizations:** Partnerships with environmental organizations can differentiate marijuana businesses and attract consumers who value sustainable and eco-friendly practices ### Who This Affects Most - **Marijuana Industry:** The marijuana industry can leverage community-focused marketing and socially responsible initiatives to improve its public image and differentiate itself from competitors - **Waste Management Industry:** The waste management industry can partner with marijuana businesses to improve community cleanliness while also benefiting from increased business exposure - **Environmental Organizations:** Environmental organizations can work with marijuana businesses to promote sustainable and eco-friendly practices, providing opportunities for both parties to achieve their respective goals ## Related on Trend Hunter - [Dispensary-Friendly Voting Campaigns](https://www.trendhunter.com/trends/toke-the-vote.md) - [Litter-Reducing Bitcoin Progams](https://www.trendhunter.com/trends/buttcoin.md) - [Cannabis Holiday Promotions](https://www.trendhunter.com/trends/cannabis-holiday.md) - [Trash-Converting Snack Campaigns](https://www.trendhunter.com/trends/seanack.md) - [Cannabis-Branded Gas Card Giveaways](https://www.trendhunter.com/trends/jars-cannabis.md) - [Cannabis Mini Marts](https://www.trendhunter.com/trends/jeeter.md) - [Discreet Cannabis Gift Boxes](https://www.trendhunter.com/trends/gift-of-weed.md) - [Cannabis-Focused Retail Celebrations](https://www.trendhunter.com/trends/420-celebration.md) - [Illustrative 420 Campaigns](https://www.trendhunter.com/trends/420-campaign.md)