# Neutral Tonal Jewelry Showrooms Keiji Ashizawa Design Creates the Minimal Mariha Showroom By Amy Duong | Published 2024-12-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mariha References: [dezeen](https://www.dezeen.com/2024/12/15/keiji-ashizawa-design-mariha-salon/) & [keijidesign](https://www.keijidesign.com/)  Japanese design studio Keiji Ashizawa Design has finished the Mariha showroom which is a [minimal design](https://www.trendhunter.com/trends/retail-environment) and an office as well. It is a jewelry and fashion brand found in Tokyo defined by neutral tones paired with natural materials. The firm aims to create a space that can serve both functions while bringing forth the same comforting feeling of a '[warm home](https://www.trendhunter.com/trends/general-assembly).' The founder of the studio Keiji Ashizawa speaks to [Dezeen](https://www.trendhunter.com/trends/kalevala) about the showroom, noting "The space was crafted to exude the inviting warmth of a private salon, creating a home-like ambience to welcome cherished guests. The intimate ambience is thoughtfully crafted through a cohesive design approach, combining meticulous finishing, furniture placement, and refined styling." Image Credit: Tomooki Kengaku ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 44% | Activity: 26% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Minimalist Design Aesthetics:** Minimalist interior design is gaining traction, creating opportunities for innovation in personalized, clutter-free retail environments that enhance customer experience. - **Home-like Retail Spaces:** The trend of transforming retail spaces into home-like environments offers potential for disruptive business models that prioritize customer comfort and intimacy. - **Integration of Natural Materials:** Natural materials in retail design are an emerging trend, opening avenues for sustainable practices that resonate with environmentally-conscious consumers. ### Industries Being Reshaped - **Jewelry and Fashion:** The jewelry and fashion industry is exploring minimalist design showrooms, presenting new opportunities to attract customers through experiential and lifestyle-focused retail concepts. - **Interior Design:** The interior design industry is seeing a rise in demand for creating multifunctional spaces that blend retail and office elements seamlessly. - **Sustainable Materials:** There is a growing incorporation of sustainable materials in design, leading to innovations in eco-friendly construction and refurbishment within the design and architecture industries. ## Related on Trend Hunter - [Cozy Luxury Brand Showrooms](https://www.trendhunter.com/trends/luxury-brand-showroom.md) - [Peaceful Wooden-Designed Homes](https://www.trendhunter.com/trends/hiroo-residence.md) - [Home-Like Retail Store Designs](https://www.trendhunter.com/trends/conran-shop.md) - [Geometric Jewelry Architecture](https://www.trendhunter.com/trends/nikos-koulis-boutique.md) - [Residential-Reflective Tranquil Clinics](https://www.trendhunter.com/trends/aloop-clinic.md) - [Tokyo Design Showrooms](https://www.trendhunter.com/trends/fredericia-and-flooat.md) - [Pub-Transformed Jewelry Showrooms](https://www.trendhunter.com/trends/completedworks.md) - [Metallic Jewelry-Inspired Store Designs](https://www.trendhunter.com/trends/kalevala.md) - [Minimalist Meaningful Living Exhibitions](https://www.trendhunter.com/trends/meaningful-living.md)