# Floral Creamsicle Ice Creams Baskin-Robbins is Churning Out a New Marigold Dreamsicle Ice Cream By Katherine Pendrill | Published 2024-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marigold-dreamsicle-ice-cream References: [brandeating](https://www.brandeating.com/2024/04/baskin-robbins-churns-new-marigold-dreamsicle-ice-cream.html)  [Baskin](https://www.trendhunter.com/trends/strawberry-dragonfruit-ice-cream)-Robbins is stepping into spring in a dreamy way with the debut of its new Marigold Dreamsicle ice cream. Dubbed the April 2024 Flavor of the Month, the new Marigold Dreamsicle ice cream is a creamy and dreamy flavor that quite literally tastes like spring. The new flavors consist of a mix of floral marigold and [creamy vanilla bean ice creams](https://www.trendhunter.com/trends/blue-bell-ice-cream-orange-swirl), all infused with a bright, citrus orange swirl. The brand's marigold ice cream is actually made with real marigold blossoms, which adds a distinct, mild floral note. This means the new flavor tastes like a big bite of spring or, as the chain so perfectly articulates it, a "spoonful of springtime." With floral flavors trending in 2024, the new Marigold Dreamsicle ice cream is sure to be a hit. Image Credit: Baskin-Robbins ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 96% | Activity: 98% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Floral Flavors Trending:** The rise of floral flavors in consumer products presents an opportunity for innovative flavor combinations and unique sensory experiences. - **Natural Ingredient Incorporation:** The integration of real marigold blossoms in ice cream signifies a shift towards incorporating natural ingredients for enhanced taste and authenticity. - **Seasonal Flavor Promotions:** Highlighting seasonal flavors like Marigold Dreamsicle creates buzz and drives consumer excitement for limited-time offerings in the food industry. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore innovative ways to incorporate floral ingredients into products for a unique taste profile and market differentiation. - **Hospitality and Restaurants:** Restaurants and hospitality businesses can capitalize on seasonal flavor promotions to attract customers and enhance their menu offerings with limited-time specialty items. - **Consumer Goods and Retail:** Consumer goods and retail sectors have the opportunity to leverage the trend of natural ingredients to create premium, authentic product offerings that cater to evolving consumer preferences. ## Related on Trend Hunter - [Floral Springtime Ice Creams](https://www.trendhunter.com/trends/the-flowers-series.md) - [Flower-Infused Ice Creams](https://www.trendhunter.com/trends/eat-your-flowers-series.md) - [Floral Springtime Ice Creams](https://www.trendhunter.com/trends/31-enjoy-spring-promotion.md) - [Creamsicle-Flavored Snow Cones](https://www.trendhunter.com/trends/dreamsicle-delight-sno.md) - [Hot Cocoa Ice Creams](https://www.trendhunter.com/trends/cup-of-cocoa-ice-cream.md) - [Chromatic Tropical Ice Creams](https://www.trendhunter.com/trends/strawberry-dragonfruit-ice-cream.md) - [Sundae-Inspired Ice Creams](https://www.trendhunter.com/trends/sundae-funday-ice-cream.md) - [Creamsicle-Flavored Ice Creams](https://www.trendhunter.com/trends/orange-and-cream.md) - [Rosy Valentine's Ice Creams](https://www.trendhunter.com/trends/secret-admirer-ice-cream.md)