# Coughing Billboard Campaigns The Marie Keating Foundation's Billboard Coughs as People Pass by By Ell Smith | Published 2017-12-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/marie-keating-foundation References: [psfk](https://www.psfk.com/2017/12/billboard-coughs-on-passersby-to-spread-awareness-about-lung-cancer.html) & [mariekeating.ie](http://www.mariekeating.ie/) [Billboards](https://www.trendhunter.com/trends/og-influencers) have become deeply integrated into a cityscape, making it harder for their message to get noticed as they blend seamlessly into the background, which is why the [Marie Keating Foundation](https://www.trendhunter.com/trends/marie-keating) created a billboard that audibly reacts to people who pass by, making it nearly impossible to ignore. In an effort to [raise awareness for lung cancer](https://www.trendhunter.com/trends/a-finger-for-hope), this billboard responds to anyone walking by with a soundtrack of someone coughing, encouraging those with a similar sounding cough to go to a doctor sooner rather than later. In addition to serving as a memorable and creative form of advertisement, this billboard creatively educates city inhabitants. The campaign coincides with International Lung Cancer Month and is currently on display in Dublin. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 47% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Billboards:** Similar to the Marie Keating Foundation's coughing billboard, interactive billboards that react to their surroundings could be used for creative and memorable forms of advertisement. - **Cause-related Marketing:** Cause-related marketing campaigns like the Marie Keating Foundation's could be used to raise awareness for any number of issues while also promoting a company's products or services. - **Innovative Advertising:** The use of unexpected or unconventional advertising techniques, such as the coughing billboard, can create a lasting impression on consumers and distinguish a company from its competitors. ### Sectors Adopting This - **Advertising:** Advertising agencies and companies could use innovative advertising techniques, like the coughing billboard, to create a lasting impression on consumers. - **Healthcare:** The use of cause-related marketing campaigns, like the Marie Keating Foundation's coughing billboard, could be an effective way for healthcare companies to raise awareness for important health issues while also promoting their services. - **Public Awareness Campaigns:** Interactive billboards and cause-related marketing campaigns, like the Marie Keating Foundation's coughing billboard, could be used for public awareness campaigns on a range of social and health issues. ## Related on Trend Hunter - [Multi-Level Cancer Awareness Campaigns](https://www.trendhunter.com/trends/united-breast-cancer-foundations.md) - [Sonic Cell Campaigns](https://www.trendhunter.com/trends/the-most-beautiful-sound.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Awareness-Raising Lung Cancer Campaigns](https://www.trendhunter.com/trends/give-a-breath-5k.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md)