# American Sweetheart Editorials The Marie Claire US June 2014 Cover Shoot Stars Jennifer Lawrence By Meghan Young | Published 2014-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-us-june-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/jennifer-lawrence-marie-claire-2nd-oscars-fall-wasnt-fake/) & [marieclaire](http://www.marieclaire.com/celebrity-lifestyle/jlaw) Jennifer Lawrence may have taken the title of America's Sweetheart thanks to her open and endearing personality, but in the Marie Claire US June 2014 editorial, she addresses the fact that she is starting to feel a bit of a backlash. She embraces this negativity in stride as well as with a serious and stylish photoshoot. With a punkish hairstyle and guarded expression, she shows the world she has tough skin. The Marie Claire US June 2014 cover shoot was shot by photographer Jan Welters. Wearing Dior, Michael Kors, Peter Pilotto and more, she opens up about her easygoing relationship with fellow actor Nicholas Hoult, her second Academy Awards fall and the death of Philip Seymour Hoffman. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 80% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Celebrity Backlash:** Opportunities for PR firms to help manage backlash experienced by celebrities. - **Punk Fashion:** Opportunities for the fashion industry to embrace punk fashion and create collections inspired by Jennifer Lawrence's shoot. - **Celebrity Interviews:** Opportunities for media companies to introduce more in-depth celebrity interviews that reveal a celebrity's authentic personality. ### Who This Affects Most - **Public Relations:** PR firms have an opportunity to provide crisis management services to help celebrities manage backlash. - **Fashion:** Fashion designers and retailers have an opportunity to release collections inspired by punk fashion trends showcased in Jennifer Lawrence's cover shoot. - **Media:** Media companies can capitalize on interest in celebrity interviews by introducing new formats and increased depth in interviews. ## Related on Trend Hunter - [Cheeky Celebrity Denim Campaigns](https://www.trendhunter.com/trends/sydney-sweeney-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md)