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# Tribal Farmland Fashion
The Marie Claire US August 2010 Spread is a Wild Ride

By Joanne Lam | Published 2010-07-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-us-august-2010
References: [studdedhearts.blogspot](http://studdedhearts.blogspot.com/2010/07/callofthewild.html) & [marieclaire](http://www.marieclaire.com/)

The tribal looks within this Marie Claire US August 2010 spread takes the farmland set to fashionably artistic heights. From black-and-white prints to retro sepia shots, the color scheme of this editorial brings out an untamed vibe from the model and her different outfits and styles.

This Marie Claire US August 2010 spread manages to change up the [typical timid farm girl look](https://www.trendhunter.com/trends/the-realgirl) and make it [fiercely contemporary](https://www.trendhunter.com/trends/contemporary-femininity).

**Implications** - One of the best ways a company can connect with consumers is by investing in '[candid' marketing](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam). By featuring models and material that could easily pass as the average consumer, the company shows that their brand is made for the typical, everyday person -- and not just the gorgeous and wealthy.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 39% | Activity: 46% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Tribal Fashion:** Exploring tribal-inspired fashion trends presents opportunities for brands to create unique and culturally diverse collections.
- **Farmland Fashion:** Bringing a contemporary twist to farmland fashion allows for disruptive innovation in the agricultural industry, merging traditional aesthetics with modern style.
- **Candid Marketing:** Adopting candid marketing strategies enables companies to connect with consumers on a more relatable level, showcasing products and experiences that resonate with the average person.

### Sectors Adopting This

- **Fashion:** The fashion industry can explore tribal and farmland fashion to create unique and appealing collections that cater to various consumer preferences.
- **Agriculture:** Incorporating modern elements into traditional farmland fashion presents opportunities for disruptive innovation within the agriculture industry, bridging the gap between fashion and farming.
- **Marketing:** Embracing candid marketing allows companies across various industries to humanize their brands, fostering stronger connections with consumers and boosting customer loyalty.

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