# Innocent Floral Crown Photography Jason Hetherington Shot Barbara Palvin for Marie Claire UK March By Ashley Noelle Lesiak | Published 2014-02-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-uk-march-2014-hetherington References: [fashnberry](http://fashnberry.com/magazines/barbara-palvin-by-jason-hetherington-for-marie-claire-uk-march-2014/) & [marieclaire](http://www.marieclaire.co.uk/) This soft and sweet Marie Claire UK March 2014 beauty spread is so summery and fresh. Photographer Jason Hetherington snaps up this sweet shoot with mostly close-ups on the subject's beautiful face. Model Barbara Palvin is what every girl wants to look like in the summer. Her pretty face looks fresh and natural with only a hint of [golden brown eye shadow](https://www.trendhunter.com/trends/camlia-futura) and a little peachy lipstick. Most of the styling in this Marie Claire UK March 2014 editorial has to do with the model’s light brown hair. Braids are used to style it in different looks and flowers are brought in to add visual interest. [Flower crowns](https://www.trendhunter.com/trends/burberry-x-highgrove), Heidi-like braids on the top of the head, large flowers behind one ear and little buds coming out of the scalp are all styles that are experimented with in this spread. The different looks make you think of warm summer days spent on green fields in the countryside. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 84% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Floral Crown Photography:** Disruptive innovation opportunity: Develop a mobile app that allows users to create and personalize their own virtual floral crowns for photography purposes. - **Natural Beauty Makeup:** Disruptive innovation opportunity: Create a line of natural and organic makeup products that enhance and celebrate the natural beauty of the wearer. - **Braided Hairstyles:** Disruptive innovation opportunity: Design a range of innovative and easy-to-use hair accessories that allow people to create various braided hairstyles with minimal effort. ### Industries Being Reshaped - **Fashion Photography:** Disruptive innovation opportunity: Incorporate innovative lighting techniques and technology into fashion photography to create unique and captivating images. - **Cosmetics:** Disruptive innovation opportunity: Introduce a subscription-based service that delivers personalized natural beauty products to customers based on their specific needs and preferences. - **Hair Accessories:** Disruptive innovation opportunity: Develop a line of smart hair accessories that can be controlled through a mobile app, allowing users to easily switch between different hairstyles and looks. ## Related on Trend Hunter - [Handcrafted Flower Crown Collections](https://www.trendhunter.com/trends/handcrafted-flower-crown.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Sensual Floral Fragrances](https://www.trendhunter.com/trends/flora-carnivora.md)