# Sizzling Safari Editorials Marie Claire UK August 2010 Puts the Wild in Wilderness By Annie Ho | Published 2010-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-uk-august-2010 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/07/around-sexy-safari.html) & [marieclaire](http://www.marieclaire.com) Titled 'Sexy Safari,' this Marie Claire UK August 2010 editorial stays true to its title. This summer, [animalistic themes](https://www.trendhunter.com/trends/untamed-nature) were huge in fashion, and with the August 2010 issue, Marie Claire UK is ending the season appropriately. In the shoot, model Elsa Hosk rocks her beautifully bronzed skin in the hot [safari environment](https://www.trendhunter.com/trends/messika). Shot by photographer Yu Tsai, this editorial spread will make you want to release your wild side. **Implications** - Urban societies are brimming with advertisements of every sort causing consumers to become desensitized to their images. They now require content that is [risque or seductive](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) in order to be impacted by the ad. Companies can appeal to potential consumer groups by incorporating these qualities into their marketing campaigns. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Animalistic Fashion:** The growing trend of animal-themed fashion opens opportunities for clothing brands to incorporate wildlife designs and patterns into their products. - **Safari Influenced Beauty:** The beauty industry can embrace the wild and incorporate earthy tones, textures, and packaging designs inspired by safari environments in their product lines. - **Provocative Advertising:** Businesses can attract consumers by incorporating risque and seductive advertising that stands out from the many other ads in urban societies. ### Sectors Adopting This - **Fashion and Clothing:** The fashion industry can incorporate animalistic designs, patterns, and textures into their products, creating unique and eye-catching fashion lines. - **Beauty and Cosmetics:** The beauty industry can utilize earthy tones, textures, and safari-inspired packaging designs to create a unique and memorable product line. - **Marketing and Advertising:** Marketing and advertising agencies can create distinctive, provocative campaigns that capture the attention and interest of consumers in crowded urban societies. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Spontaneity-Inspired Liqueur Campaigns](https://www.trendhunter.com/trends/casa-redondo.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)