# Skin-Baring Fragrance Editorials Auguste Abeliunaite Strips Down for Marie Claire UK 2013 By Vasiliki Marapas | Published 2013-10-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-uk-2013 References: [thecitizensoffashion](http://thecitizensoffashion.com/2013/10/10/marie-claire-uk-november-2013-scents-of-direction/) & [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/10/scents-of-direction-auguste-abeliunaite-by-jason-hetherington-for-uk-marie-claire-november-2013-edit.html) We’re used to models modelling clothes – but fragrances? In the cleverly titled ‘Scents of Direction’ editorial for the Marie Claire UK November 2013 issue, the focus is on the giant fragrance bottles the models are carrying rather than anything the ladies are wearing – or aren’t wearing. Yes, one shot has the model – the beautiful Auguste Abeliunaite -- seductively holding several designer perfume bottles in the nude. However, all you get a glimpse of is her shapely silhouettes – Abeliunaite is partially covered by shadows and strategic positioning of the bottles. This sexy spread, photographed by Jason Heatherington, features fragrance bottles from [Christian Dior](https://www.trendhunter.com/trends/dior-new-look), [Prada](https://www.trendhunter.com/trends/radical-essence) and [Giorgio Armani](https://www.trendhunter.com/trends/giorgio-armani-my-way-eau-de-parfum-nectar), among others. The concept for the shoot is simple, yet stunning, and is sure to stick with viewers. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 67% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Skin-baring Fragrance Editorials:** Disruptive innovation opportunity: Incorporating bold and provocative visuals to break conventions in fragrance advertising. - **Scents of Direction:** Disruptive innovation opportunity: Exploring new ways to showcase fragrance products through unique editorial concepts. - **Nude Modeling for Fragrances:** Disruptive innovation opportunity: Challenging traditional norms by utilizing nudity to create a buzz around fragrance campaigns. ### Who This Affects Most - **Fashion & Beauty:** Disruptive innovation opportunity: Incorporating unconventional visuals and concepts in fashion and beauty campaigns. - **Photography:** Disruptive innovation opportunity: Experimenting with new styles and approaches to capture attention in photography. - **Advertising & Marketing:** Disruptive innovation opportunity: Pushing boundaries and creating provocative campaigns to attract and engage consumers in the advertising industry. ## Related on Trend Hunter - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Pride Month Perfume Packaging](https://www.trendhunter.com/trends/jean-paul-gaultier-perfume.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Fashion-Inspired Amber Fragrances](https://www.trendhunter.com/trends/dior-new-look.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md)