# Massacre Style Print Ads Marie Claire Reproductive Health Bill Campaign By Sandra Winn | Published 2009-01-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-reproductive-health-bill-campaign References: [trendalicious.wordpress](http://trendalicious.wordpress.com/2009/01/06/disturbing-encouragement-print-ads-marie-claire-reproductive-health-bill-campaign/) & [coloribus](http://www.coloribus.com/paedia/prints/2008/12/28/277251/) Leatherface often grafted the skin of his victims to his own face, and that is why these disturbing print ads from the Marie Claire Magazine Reproductive Health Bill Campaign for the Philippines, remind me of ‘The [Texas Chainsaw Massacre](https://www.trendhunter.com/trends/giving-back-card).’ Marie Claire Magazine: Mouth, Magazine and Head, are the names of the photos featured in the gallery; they were created by the [BBDO Advertising Agency](https://www.trendhunter.com/trends/philippine-airlines) in Guerro, Manilla. The Philippines is one of Asia’s most populated areas and continues to grow. Consequently, no family planning centers or contraceptives are available. The reason for the Marie Claire Magazine Reproductive Health Bill Campaign is to encourage women to speak out and not let others do it for them. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 27% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Disturbing Advertising Campaigns:** Opportunity to create impactful and memorable campaigns that push the boundaries of traditional advertising. - **Advocacy for Reproductive Health:** Opportunity to develop innovative solutions and services that promote access to family planning and contraceptives. - **Empowering Women's Voices:** Opportunity to create platforms and initiatives that empower women to speak out and take control of their reproductive health. ### Who This Affects Most - **Advertising and Marketing:** Opportunity for advertising agencies to explore unconventional and controversial methods to grab attention and make a lasting impression. - **Healthcare and Wellness:** Opportunity for companies in the healthcare industry to develop and improve access to reproductive health services and contraceptives. - **Advocacy and Non-profit:** Opportunity for organizations focused on reproductive health advocacy to create awareness and support for women's rights and access to family planning. ## Related on Trend Hunter - [Abortion Care-Promoting Campaigns](https://www.trendhunter.com/trends/hey-jane.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Women Health Wrapping Papers](https://www.trendhunter.com/trends/wapping-paper.md)