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# Elegant Tourist Editorials
Marie Claire Netherlands 'Ciao Sisiliana' Stars Model Milou Sluis

By Meghan Young | Published 2013-08-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-netherlands-ciao-sisiliana
References: [fashiongonerogue](http://www.fashiongonerogue.com/milou-sluis-poses-sicily-marie-claire-netherlands-dennison-betram/) & [marieclaire.nl](http://www.marieclaire.nl/)

Model Milou Sluis is the epitome of an [elegant tourist](https://www.trendhunter.com/trends/sel-de-mer) in the Marie Claire Netherlands 'Ciao Sisiliana' editorial. Dressed as sophisticated as any cultured woman would (or, at the very least, should) be, she could easily be mistaken for a royal on vacation. Perhaps even a real life modern Princess Ann from 'Roman Holiday,' if you will. It doesn't hurt that it is shot in Italy--Taormina, Sicily, to be exact.

Captured by Dennison Bertram, a photographer based in Europe, the Marie Claire Netherlands 'Ciao Sisiliana' editorial appears in the August 2013 issue of the magazine. The blonde Dutch beauty was outfitted in [full skirts](https://www.trendhunter.com/trends/alessandra-rich), [retro swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty) and striped paints by fashion editor Marjoleen Mos. Her ladylike look was perfected with soft curls and a flawless face by hair and makeup artist Branislay Nikic.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 56% | Activity: 29% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Elegant Tourists:** Businesses could target affluent travelers looking for high-end, stylish vacation experiences.
- **Retro Swimwear:** Innovative fashion brands can re-introduce vintage-inspired swimwear, melding nostalgia with contemporary fashion trends.
- **European Vacation Editorials:** Travel and lifestyle publishers can create more organic content like Marie Claire Netherlands' editorial to promote local tourism and engage readers.

### Who This Affects Most

- **Luxury Travel:** High-end vacation rental companies and luxury hotels can market to affluent travelers who prioritize style and sophistication on their vacations.
- **Fashion and Apparel:** Swimwear and fashion brands can create retro-influenced collections for consumers seeking classic style in modern fashion.
- **Digital Publishing:** Travel and lifestyle publishers can use effective editorial content and innovative marketing techniques to engage and retain viewership on their platforms.

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