# Flamboyant Beach Frolicking Spreads The Marie Claire May 2014 Editorial Features Katja Krivorota By Tana Makmanee | Published 2014-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-may-2014 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/04/heat-rising-katja-krivorota-by-enrique-badulescu-for-marie-claire-may-2014-editorial.html) & [visuellemagazine.blogspot](http://visuellemagazine.blogspot.ca/2014/04/heat-rising-katja-krivorota-by-enrique.html) The Marie Claire May 2014 editorial titled, 'Heat Rising' features model Katja Krivorota decked out in flamboyant ensembles all while frolicking along the beach. Straying away from the more [minimalist, and contemporary beachwear](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) editorials, the Marie Claire May 2014 spread takes summer clothing to a whole other level by showcasing more extreme, and [colorful versions of traditional beach clothing](https://www.trendhunter.com/trends/country-club). Showcasing model Katja Krivorota in leather jackets and tightly fitted ensembles that have been accentuated with sequins, geometric patterns and neon colors, the Marie Claire editorial will definitely have readers feeling excited for the summer sun. Utilizing [flamboyant colors and patterns](https://www.trendhunter.com/trends/opa-collection) to add visual excitement to traditional beachwear, the Marie Claire May 2014 editorial showcases how fun in the sun can still be fashionably forward. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 98% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Colorful Beachwear:** Creating vibrant, unique beach outfits using flamboyant colors and patterns. - **Extreme Beach Clothing:** Developing outrageous beachwear that pushes the boundaries of what's expected. - **Fashionable Sun Frolicking:** Blurring the line between fashion and fun in the sun by showcasing unique, stylish beach outfits. ### Who This Affects Most - **Fashion:** Incorporating extreme beachwear into fashion lines and launching unique swimwear collections. - **Tourism:** Revamping beach and resort destinations to offer lively events and activities that revolve around flamboyant beachwear and summer fashion trends. - **Retail:** Creating new retail opportunities with summer fashion lines that cater to the rising trend of colorful and stylish beachwear. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md)