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# Elegant Villain-Esque Fashion
The Marie Claire Latin America September 2013 Editorial is Sultry

By Meghan Young | Published 2013-09-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-latin-america-september-2013
References: [fashiongonerogue](http://www.fashiongonerogue.com/katiusha-sian-get-dolled-marie-claire-latin-america-vladimir-marti/) & [facebook](https://www.facebook.com/pages/Marie-Claire-México-y-América-Latina/129938477045797)

There is a dangerous element to the looks featured throughout the Marie Claire Latin America September 2013 editorial that would make them perfect for a sultry female villain. From the leather trench coats to the [sophisticated pencil skirts](https://www.trendhunter.com/trends/after-hours-collection) and [dramatic hats](https://www.trendhunter.com/trends/khaotique-noir), the looks make up quite the wardrobe. It helps that the models imbue a sense of deviousness, which is present in their stare and posture.

The Marie Claire Latin America September 2013 editorial was shot by Spanish photographer Vladimir Marti, who captured models Katiusha Feofanova and Sian Osborne against a white backdrop in studio. The svelte beauties were styled by fashion editor Gerard Angulo. Their looks were perfected by makeup artist and hair stylist Raquel Costales, who focused on sleek tresses and shadowed eyes to complement the [darkly feminine outfits](https://www.trendhunter.com/trends/contemporary-femininity).

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 72% | Activity: 53% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Dangerous Femme Fatale Fashion:** Opportunity for disruptive innovation in creating a line of edgy, villain-inspired fashion that captures the allure of dangerous femininity.
- **Sultry Studio Photography:** Disruptive innovation opportunity in offering unique studio photography services that capture a sense of deviousness and intrigue.
- **Darkly Feminine Makeup:** Opportunity for disruptive innovation in developing makeup products and techniques that enhance the shadowed eyes and sleek tresses to complement dark, feminine looks.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunities in creating a daring and provocative line of fashion that embraces the dangerous villain aesthetic.
- **Photography:** Opportunity for disruptive innovation in offering specialized studio photography services that focus on capturing a sense of deviousness and intrigue.
- **Cosmetics:** Disruptive innovation opportunities in developing makeup products and techniques that accentuate the shadowed eyes and sleek tresses to complement darkly feminine fashion looks.

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