# Bad Boy Photoshoots Marie Claire Korea July 2010 Features Pop Star 'U-Know' By Annie Ho | Published 2010-06-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-korea-july-2010 References: [fashionising](http://www.fashionising.com/pictures/s--U-Know-Yunho-Marie-Claire-Korea-July-2010-6884-1.html) & [marieclaire](http://www.marieclaire.com) Instead of using a male model for the Marie Claire Korea July 2010 issue, they used U-Know (also known as Yunho). If you don’t follow [Korean pop culture](https://www.trendhunter.com/trends/jang-won-young), then you might not even know who this guy is. U-Know is the leader of the [popular boy band](https://www.trendhunter.com/trends/uniqlo-x-babymonster) called ‘TVXQ’ or ‘DBSK’ in Korea. The Marie Claire Korea July 2010 issue has U-Know playing up his bad boy image. Sporting [dark couture in street-like environment](https://www.trendhunter.com/trends/bape-x-stray-kids), this editorial will probably have this issue sold out by the time it hits stands. We all know fan girls love their bad boys! ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 79% | Activity: 31% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Endorsements:** Opportunity for brands to collaborate with popular celebrities to drive sales and create buzz. - **Alternative Models:** Exploration of non-traditional models for fashion editorials to challenge conventional beauty standards. - **Street Couture:** Growing trend of combining high fashion with street style influences for edgy and memorable visuals. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity for fashion brands to diversify their representation and appeal to a broader audience. - **Entertainment:** Potential for entertainment companies to leverage the popularity of celebrities for cross-promotion and marketing collaborations. - **Magazine Publishing:** Innovation opportunity for magazine publishers to feature unconventional models and themes to attract new readership. ## Related on Trend Hunter - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [K-Pop-Joined Denim Campaigns](https://www.trendhunter.com/trends/mingyu-fall-denim.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Korean Coffee Collaborations](https://www.trendhunter.com/trends/cha-eunwoo.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [K-Pop-Endorsed Personal Care](https://www.trendhunter.com/trends/nacific-1.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [K-Pop Detergent Promotions](https://www.trendhunter.com/trends/jang-won-young.md) - [K-pop T-shirt Capsules](https://www.trendhunter.com/trends/uniqlo-x-treasure.md)