# Makeup-Free Covers The 'Marie Claire' Jessica Simpson Cover Does Away With Retouching By Luisa Amanda Gomes | Published 2010-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-jessica-simpson References: [limelife](http://www.limelife.com/blog-entry/Jessica-Simpson-Dumps-the-Makeup-for-Marie-Claire/40663.html) & [marieclaire](http://www.marieclaire.com/celebrity-lifestyle/celebrities/interviews/jessica-simpson-photos-quotes) The 'Marie Claire' Jessica Simpson cover for the magazine's May 2010 issue shows the pop starlet without a trace of makeup. Simpson insisted that the photos for the magazine not get retouched either, so fans could view her true self. She took this opportunity to go bare-faced for the camera to endorse her 'Beautiful Me' initiative, a project that encourages other women to embrace their bodies and feel confident in their own skin. Hopefully these courageous images of [makeup-less Ms. Simpson](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me) will encourage other women to feel just as fearless as the starlet herself--to face the world without any [foundation and blush](https://www.trendhunter.com/trends/blush-lip-color). ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Makeup-free Movement:** The trend of embracing natural beauty and going makeup-free is gaining momentum, encouraging women to feel confident in their own skin. - **Body Positivity:** The movement promoting body acceptance and self-love is disrupting the traditional beauty standards, inspiring women to embrace their bodies and feel confident. - **Authentic Representation:** The demand for unretouched and authentic portrayals of celebrities is challenging the idealized beauty standards perpetuated by the media, opening up opportunities for more genuine representations. ### Where This Applies - **Beauty and Cosmetics:** The beauty industry can capitalize on the makeup-free movement by creating and promoting products that enhance natural beauty and support self-confidence. - **Fashion and Apparel:** Fashion brands can embrace body positivity by featuring diverse body types in their campaigns and designing inclusive clothing lines that cater to all body sizes and shapes. - **Media and Advertising:** The media and advertising industry can respond to the demand for authentic representation by showcasing unretouched images and more realistic portrayals of celebrities and models. ## Related on Trend Hunter - [Featherweight Skin-First Foundations](https://www.trendhunter.com/trends/no-makeup-makeup.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [Songstress-Backed Fragrance Debuts](https://www.trendhunter.com/trends/mystic-canon.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Refined Clean Beauty Foundations](https://www.trendhunter.com/trends/covergirl-clean-invisible-foundation.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Underdog Cosmetic Campaigns](https://www.trendhunter.com/trends/ms-irrelevant.md)