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# Creepy Glam Photography
Vlad Roslyakova is Stunning in Marie Claire Italy October 2010

By Annie Ho | Published 2010-10-14 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-italy-october-2010
References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/10/editorial-vlada-for-marie-claire-it.html) & [marieclaire](http://www.marieclaire.com)

Just in time for Halloween, the Marie Claire Italy October 2010 issue has created a [horror-themed spread](https://www.trendhunter.com/trends/urban-decay-x-m3gan), but managed to turn its underlying scariness into something truly [glamorous](https://www.trendhunter.com/trends/rendezvous-ivory).

The spread was shot by photographer Jacques Olivar, who did an amazing job capturing the beauty in a torn-down, bleak environment. Model Vlada Roslyakova successfully maintains a glare that epitomizes the phrase "if looks can kill."

Featuring tight-skin dresses to cute headpieces, the Marie Claire Italy October 2010 issue proves that even the scariest-looking setting can be a backdrop for a [fabulous photo shoot](https://www.trendhunter.com/trends/glimsy-ai).

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 95% | Activity: 87% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Horror Glam Photography:** The trend of combining horror elements with glamorous aesthetics presents opportunities for photographers, models, and stylists to create visually striking and unconventional fashion spreads.
- **Beauty in Bleak Environments:** The trend of capturing beauty in torn-down and bleak environments offers possibilities for photographers to create captivating and contrasting imagery, showcasing the resilience and transformative power of individuals.
- **Transformative Fashion Shoots:** The trend of using unconventional or contrasting settings for photo shoots allows for fashion magazines and brands to explore the juxtaposition of fashion and unexpected environments, tapping into the allure of edginess and originality.

### Industries Being Reshaped

- **Fashion Photography:** The fashion photography industry can leverage the trend of horror glam photography to create unique and attention-grabbing visual content for magazines, brands, and online platforms.
- **Fashion and Beauty:** The fashion and beauty industry can embrace the trend of beauty in bleak environments to promote resilience, self-expression, and the transformative power of fashion in unconventional settings.
- **Fashion Magazine Publishing:** The fashion magazine publishing industry can explore the trend of transformative fashion shoots to attract readership through visually captivating and distinctive spreads that go beyond conventional fashion photography.

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