# Print-Heavy Summer Fashion The Marie Claire Italy Marloes Horst Editorial is Full of Beachy Scenes By Meghan Young | Published 2016-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-italy-marloes-horst References: [fashiongonerogue](http://www.fashiongonerogue.com/marloes-horst-swimsuit-looks-marie-claire-italy/) & [marieclaire](http://www.marieclaire.com) It's hard not to look through the Marie Claire Italy Marloes Horst cover shoot and wish that the weather wasn't just a tad hotter so that you could lay out on the beach day after day during the summer. This is especially the case when inspired to bring fashionable looks to the sand and surf as well. Forget about the [bathing suit](https://www.trendhunter.com/trends/bathing-belle-swimwear) for a second and think about the entire ensemble from coverups to [sun dresses](https://www.trendhunter.com/trends/alessandra-rich). The Marie Claire Italy Marloes Horst cover shoot was shot by photographer David Bellemere. The blonde beauty was styled by fashion editor Elisabetta Massari, who pulled pieces from the likes of Isabel Marant, Max Mara and Tommy Hilfiger. Hair stylist oberto Paginini and makeup artist Tatsu Yamanaka finished the looks. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 91% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Beach Fashion:** Disruptive innovation opportunities in beach fashion include sustainable swimwear made from recycled materials and smart beach accessories with built-in sun protection. - **Coverup Fashion:** Opportunities for disruptive innovation in coverup fashion include customizable coverups with interchangeable patterns and materials, and coverups that incorporate smart technology for temperature regulation. - **Summer Dress Fashion:** Disruptive innovation opportunities in summer dress fashion include 3D-printed dresses that can be easily customized and virtual reality shopping experiences for trying on dresses from home. ### Who This Affects Most - **Swimwear:** Disruptive innovation opportunities in the swimwear industry include the integration of sustainable and eco-friendly materials, and the development of swimwear with smart functionalities. - **Fashion Accessories:** Opportunities for disruptive innovation in the fashion accessories industry include the creation of multi-functional beach accessories that provide additional features like sun protection and storage compartments. - **Apparel Retail:** Disruptive innovation opportunities in the apparel retail industry include the adoption of virtual reality technology for immersive online shopping experiences, and the use of customization platforms for personalized clothing options. ## Related on Trend Hunter - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Designer Beach Resort Experiences](https://www.trendhunter.com/trends/beach-club-popup.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md)