# Farmstead Americana Editorials A Ranch-Set Marie Claire Italia March 2012 Shoot By Rebecca Byers | Published 2012-03-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-italia-march-2012 References: [xaxor](http://xaxor.com/fashion-/39998-Viktoriya-Sasonkina-for-Marie-Claire-Italia-March-2012-by-Jacques-Olivar.html) & [mode.newslicious.net](http://mode.newslicious.net/2012/03/girls-life-viktoriya-sasonkina-by.html) Ukrainian model Viktoriya Sasonkina stars in a charming and rustic editorial for the [Marie Claire](https://www.trendhunter.com/trends/marie-oliver) Italia March 2012 issue that channels a rural America spirit with subtle additions such as American flag [Converse](https://www.trendhunter.com/trends/centerzip-ox) shoes and a vintage teal Oldsmobile. The shoot, officially titled 'A Girl's Life,' is set on a ranch and has a distinct [Americana feel](https://www.trendhunter.com/trends/acidic-americana) to it. The story was shot by photographer Jacques Olivar and styled by Elisabetta Massari. Looks include pastel-colored faux fur, snakeskin-infused white leather, loads of sequin detailing, a darling navy fascinator and several statements necklaces, all of which create a curious combination of high and low. The Marie Claire Italia March 2012 issue has two covers: one featuring model Hannah Holman, and the second features model Cato van Ee. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 49% | Activity: 33% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Rustic Fashion:** There is an opportunity for designers to create a line of rustic-inspired fashion. - **Farmstead Lifestyle:** A potential market exists for businesses to create and market products that appeal to a farmstead-inspired lifestyle. - **Vintage Americana:** There may be a trend for vintage, Americana-inspired fashion and home decor. ### Where This Applies - **Fashion:** Fashion brands can incorporate rustic Americana elements in their collections. - **Home Decor:** Home decor brands can create products that reflect a farmstead-inspired lifestyle. - **Photography:** Photographers can incorporate rustic Americana elements in their shoots to tap into this trend. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Reimagined Patchwork Designs](https://www.trendhunter.com/trends/patchwork-americana.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md)