# Somber Subterranean Spreads Kim Noorda Looks Spicy for Marie Claire Italia March 2010 By TopDog | Published 2010-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-italia-march-2010 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/02/underground.html) Jaques Olivar has simply outdone himself with this stunning photoshoot for Marie Claire Italia March 2010. The native of Casablanca set the stage for this photoshoot in a dark subterranean setting. The sexy photoshoot, which was completed for the Marie Claire Italia March 2010 editorial titled 'Underground,' features Dutch fashion model Kim Noorda looking spicy in fashions designed by Victor and Rolf, Dolce and Gabbana and some fantastic pieces by the late Alexander McQueen. **Implications** - Lensed by the talented Jaques Olivar, the shoot is a steamy take on fashion with [sizzling selections](https://www.trendhunter.com/trends/contemporary-femininity) by Elisabetta Massari. Noorda miraculously brings the styles to life in this underground setting, where the clothes standout against the eerie, solem backdrop. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 79% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Dark Subterranean Fashion Shoots:** Fashion photography is moving away from traditional settings and exploring the creative potential of underground locations and dark lighting. - **Eerie Fashion Editorials:** There is a growing demand for fashion editorials that convey darker, more somber themes and locations. - **Sultry Fashion Photography:** Fashion photography is taking a more sensual, alluring approach to showcasing clothing and accessories. ### Where This Applies - **Fashion and Apparel:** The fashion industry has an opportunity to create unique and captivating content by exploring dark and underground locations for photoshoots and editorials. - **Photography:** The photography industry has an opportunity to experiment with creative lighting and locations, particularly in the fashion sector. - **Entertainment and Media:** Entertainment and media companies have an opportunity to produce visually striking content that incorporates somber and eerie themes and settings. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)