# Fashionable Dreamscapes Marie Claire Italia March 2010 Issue Shows Beachside Beauty By Venessa Fisher | Published 2010-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-italia-march-2010-issue References: [fashionising](http://www.fashionising.com/pictures/s--Mathilde-Frachon-Marie-Claire-Italia-March-2010-NSFW-5291-1.html) & [marieclaire.it](http://www.marieclaire.it/) Photographer David Bellemere captures the [beauty of the beach](https://www.trendhunter.com/trends/summer-dreaming-collection) in this blurred dreamscape for Marie Claire Italia March 2010. Model Mathilde Frachon is draped in [lace](https://www.trendhunter.com/trends/lorette-springsummer-collection) and loose cotton shirts as she roams the sand sporting a loose side braid. The soft focus and light give a sensual feel to the editorial, while the casual attire and setting keep it pretty down to earth. Styled by Elisabetta Massari, the spread makes me excited for a [summer at the beach](https://www.trendhunter.com/trends/voile-blanche). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 68% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Beachside Fashion:** Opportunities for beach-inspired fashion trends and collections that evoke a sense of casual elegance and sensuality. - **Dreamy Photography:** Innovative photography techniques and editing styles that create dreamlike and sensual visuals to evoke certain moods and emotions. - **Casual Elegance:** Trends in fashion, lifestyle, and visual design that merge casual attire and settings with elegant and refined elements to create a balanced, relaxed yet stylish feel. ### Industries Being Reshaped - **Fashion:** Opportunities for fashion brands and designers to create beach-inspired collections that feature lace, loose cotton shirts, and casual-chic accessories. - **Photography:** Opportunities for photographers to experiment with dreamlike and sensual techniques and editing styles to create stunning visuals for editorial, advertising, and personal projects. - **Visual Design:** Opportunities for graphic designers, art directors, and other visual creatives to incorporate dreamy and casual-elegant themes into their projects, such as websites, branding, packaging, and social media content. ## Related on Trend Hunter - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Coastal Beach-Inspired Footwear](https://www.trendhunter.com/trends/voile-blanche.md) - [Designer Beach Resort Experiences](https://www.trendhunter.com/trends/beach-club-popup.md)