# Black-Inked Beachwear Marlena Szoka Gets Bold in the Marie Claire Italia June 2010 By Zoe Badley | Published 2010-06-01 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-italia-june-2010 References: [fashionising](http://www.fashionising.com/pictures/b--Marlena-Szoka-Black-Summer-4001.html) & [marieclaire.it](http://www.marieclaire.it/) When it comes to [summer fashion](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit), it's all about the bold colors, exotic prints and anything that stands out -- but not in the Marie Claire Italia June 2010. Marlena Szoka dons [black bikinis](https://www.trendhunter.com/trends/bathing-belle-swimwear), black leather, military ensembles and is completely void of any color -- making this shoot a fierce fashion statement. The Marie Claire Italia June 2010 was shot by photographer Daniel Gabbay. The shoot is completely genius with Szoka's sensual badass poses which help do nothing but add to the styling. Be sure to check out the gallery for more powerful pictures from this bold model. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 40% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Monochrome Swimwear:** There is a trend towards dark and monochrome swimwear as a bold alternative to bright prints and colors. - **Minimalist Fashion:** The use of black and other neutral tones in fashion is becoming more popular, signaling an opportunity for minimalist designs and branding. - **Body Positivity:** Fashion shoots featuring diverse body types, such as Marlena Szoka's, are growing in popularity as consumers demand more body positivity and inclusivity in the industry. ### Where This Applies - **Swimwear:** Swimwear brands can innovate by offering more monochrome and minimalist options, as well as featuring models with diverse body types in their marketing. - **Fashion Photography:** Photographers can take advantage of the trend towards minimalist fashion by experimenting with simple, striking compositions in black and other neutral tones. - **Body Positive Marketing:** Fashion brands can attract more consumers by embracing body positivity in their advertisements and featuring models of different sizes, shapes, and skin tones. ## Related on Trend Hunter - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Italian Swimwear Capsules](https://www.trendhunter.com/trends/oseree.md)