# Glamorous Getaway Galleries Marie Claire Italia 'Hotel California' Stars Heather Marks By Meghan Young | Published 2012-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-italia-hotel-california References: [fashiongonerogue](http://fashiongonerogue.com/heather-marks-paul-schmidt-marie-claire-italia-may-2012/) & [marieclaire.it](http://www.marieclaire.it/) Model Heather Marks is on a glamorous getaway in the Marie Claire Italia 'Hotel California' editorial. Prim and proper in [retro-inspired outfits](https://www.trendhunter.com/trends/il-pranzo-campaign), she hits the road, heading to a desert hotel in the Golden State. Despite the obvious heat, the Canadian beauty keeps up her sophisticated appearance in elegant ensembles, except for the occasional bikini she lounges in by the outdoor pool. The [Marie Claire Italia Hotel California](https://www.trendhunter.com/trends/marie-oliver) editorial was shot by photographer Paul Schmidt for the magazine's May 2012 issue. Marks was styled in a wardrobe of 60s-inspired pastels by fashion editor Raffaella Campeggi. Pulling pieces from the racks of labels such as Rochas, Fendi and Dior, Campeggi's looks were perfected with soft curls by hairstylist Sebastien le Corroller and bronzed skin by makeup artist Marie Lanne. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Retro-inspired Fashion:** Opportunities for fashion brands to innovate by incorporating vintage styles with modern twists. - **Sophisticated Poolside Loungewear:** Innovative offerings by swimwear and resort wear brands that combine style with comfort for relaxing by the pool. - **High-end Desert Getaways:** Opportunities for luxury hotel brands to offer exclusive experiences at desert hideaways with stunning backdrops and curated amenities. ### Industries Being Reshaped - **Fashion:** Investing in vintage-inspired pieces and collaborating with established fashion labels to create ensembles that stay current with time. - **Swimwear and Resort Wear:** Innovating with versatile materials, unique prints and patterns to create flattering and comfortable poolside attire. - **Travel and Hospitality:** Offering luxurious and intimate experiences in remote locations with a focus on curated amenities, gourmet food and beverages, and personalized attention to detail. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Luxurious Pool Clubs](https://www.trendhunter.com/trends/bombon-pool-club.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)