# Unruly Rocker Editorials Tess Hellfeuer Gets Rebellious for Maire Claire Italia April 2014 Issue By Vasiliki Marapas | Published 2014-04-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-italia-april-2014-issue References: [wearesodroee](http://wearesodroee.com/2014/04/09/rock-n-rebel/) & [marieclaire.it](http://www.marieclaire.it/) The Maire Claire Italia April 2014 issue encourages us to 'Rock N' Rebel' with an editorial starring Tess Hellfeuer. The normally innocent, fresh-faced model was transformed into an unruly youth by a very talented team. Fashion editor Elizabetta Massari outfitted Hellfeuer in a series of [leather, snake-skin and fishnet ensembles](https://www.trendhunter.com/trends/day-3-capsule-2), while makeup artist Deedee Dorzee provided her with a [daytime gothic look](https://www.trendhunter.com/trends/essie-punk-at-heart-collection). Finally, hair stylist Martyn Foss Calder worked his magic, leaving Hellfeuer with a choppy, raven-hued reinterpretation of the classic bee-hive. Photographer Jacques Olivar captured the angsty youth in the midst of a [remote desert landscape](https://www.trendhunter.com/trends/melissa-x-maldito). If you want to engage the 'tortured artist' in you, look no further than the 'Rock N' Rebel' editorial in the Marie Claire Italia April 2014 issue. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 89% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Unruly Youth Fashion:** Disruptive innovation opportunity: Create a fashion line that combines leather, snake-skin, and fishnet materials to cater to the rebellious youth market. - **Daytime Gothic Makeup:** Disruptive innovation opportunity: Develop a line of makeup products that offer a daytime gothic look, capturing the interest of individuals who want to express their edgy side during the day. - **Modern Bee-hive Hairstyle:** Disruptive innovation opportunity: Invent a new technique or product to create a choppy, raven-hued reinterpretation of the classic bee-hive hairstyle, appealing to those seeking a rebellious and unique hairdo. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate edgy materials like leather, snake-skin, and fishnet into mainstream fashion lines to cater to consumers looking for a rebellious aesthetic. - **Beauty:** Disruptive innovation opportunity: Develop a range of cosmetic products that enable individuals to achieve a daytime gothic look, responding to the growing demand for alternative makeup styles. - **Haircare:** Disruptive innovation opportunity: Create new haircare products or techniques that allow individuals to achieve a choppy, raven-hued reinterpretation of the classic bee-hive, targeting rebellious consumers seeking a unique hairstyle. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Edgy 90s-Style False Lashes](https://www.trendhunter.com/trends/kiss-lash-couture-rebel-collection.md)