# Stormy Retro Editorials The Marie Claire Italia April 2012 Cover Shoot Stars Alexandra Tomlinson By Meghan Young | Published 2012-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-italia-april-2012 References: [fashiongonerogue](http://fashiongonerogue.com/alexandra-tomlinson-jacques-olivar-marie-claire-italia-april-2012/) & [marieclaire.it](http://www.marieclaire.it/) The Marie Claire Italia April 2012 cover shoot, which was ironically titled ‘Perfect Day,’ looks dark and stormy, even though the occasional blue sky is discernible behind the dingy gas station and motel setting. This climate adds a dramatic aesthetic to the editorial itself and, as a consequence, the retro-inspired outfits. The model also has a moody disposition, as though she were internalizing her surroundings. Shot by Casablanca-born photographer Jacques Olivar, the Marie Claire Italia April 2012 cover shoot stars Alexandra Tomlinson. The American beauty was styled by Elisabetta Massari, who chose a wardrobe of elegant pieces from fashion houses such as Versace, Salvatore Ferragamo, [Dior](https://www.trendhunter.com/trends/diors-2024-collection) and Moschino—not from the vintage racks that they look like they were pulled off of. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 94% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dark and Stormy Aesthetic:** There are opportunities for disruptive innovation in creating atmospheric and moody visual content in various industries, such as fashion, photography, and advertising. - **Retro-inspired Outfits:** The trend of retro-inspired fashion offers opportunities for disruptive innovation in clothing design, retail, and styling services. - **Moody Dispositions:** There is potential for disruptive innovation in developing mood-tracking technologies and services for industries like mental health, wellness, and personal development. ### Industries Being Reshaped - **Fashion:** The fashion industry can capitalize on the dark and stormy aesthetic trend by incorporating it into clothing design, runway shows, and marketing campaigns. - **Photography:** Photography professionals can explore the dark and stormy aesthetic trend to create compelling visual content for fashion editorials, advertising campaigns, and art exhibitions. - **Advertising:** The advertising industry can leverage the dark and stormy aesthetic trend to enhance brand storytelling and create impactful campaigns that resonate with audiences. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md)