# Pointy Shoulder Pads Marie Claire Italia April 2010 Shows Masculine Sportswear By Venessa Fisher | Published 2010-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-italia-april-2010 References: [fashiongonerogue](http://www.fashiongonerogue.com/2010/03/23/leah-de-wavrin-by-elina-kechicheva-marie-claire-italia-april-2010/) & [marieclaire.it](http://www.marieclaire.it/) Sportswear is back in a big way and the Marie Claire [Italia](https://www.trendhunter.com/trends/villa-cotton-hotel-italia-robe) April 2010 issue is taking it on with a masculine edge. Styled by Ivana Spernicelli, the dramatic fashion story shows model Leah de Wavrin exploring a bold new confidence in some seductive and vulnerable poses. Shot by photographer Elina Kechicheva, the model seems to be revealing herself through loose silhouettes as well as structured strength. Showing off pieces from [Dolce & Gabbana](https://www.trendhunter.com/trends/dolce-gabbana-dolce) and Jill Sanders, this editorial is all about the season’s hottest [female sportswear](https://www.trendhunter.com/trends/winter-wardrobing). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 63% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Masculine Sportswear:** Disruptive innovation opportunities include developing gender-neutral sportswear lines and incorporating tailored elements into traditional athletic wear. - **Dramatic Fashion Story:** Opportunities for disruptive innovation exist in creating immersive and interactive digital platforms to present fashion stories and showcasing unconventional models and poses. - **Structured Strength:** Potential disruptive innovations include integrating advanced fabric technology and smart textiles into sportswear for added support and performance. ### Where This Applies - **Fashion:** The fashion industry can explore new design concepts and collaborations to create gender-fluid and boundary-pushing sportswear collections. - **Digital Media:** The digital media industry can develop innovative storytelling platforms and virtual experiences to enhance fashion editorials and make them more engaging and immersive. - **Textile and Apparel Manufacturing:** The textile and apparel manufacturing industry can leverage advancements in fabric technology and production techniques to create sportswear that combines fashion-forward aesthetics with enhanced performance capabilities. ## Related on Trend Hunter - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Victory-Inspired Premium Fashion](https://www.trendhunter.com/trends/marathon-collection.md) - [Locker Room-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-locker-room.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Artistic Sportswear Jerseys](https://www.trendhunter.com/trends/studio-dumbar-dept.md) - [Fashion-Forward Tennis Sweaters](https://www.trendhunter.com/trends/modern-activewear.md)