# Electrifying Ski Mountain Editorials Valentina Zelyaeva Stars in Marie Claire's December Issue By Vasiliki Marapas | Published 2014-11-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-december References: [wearesodroee](http://wearesodroee.com/2014/11/17/winter-games/) & [marieclaire](http://www.marieclaire.com/) Valentina Zelyaeva stars in the 'Winter Games' editorial for Marie Claire's December 2014 issue. Fashion editor Enrique Campos styled Zelyaeva in [luxurious sweaters](https://www.trendhunter.com/trends/winter-heat-collection) and, in one case, a [Louis Vuitton blanket](https://www.trendhunter.com/trends/chanel-winter-tale) -- under which she wears absolutely nothing else. Fortunately, Zelyaeva didn't seem to be fazed by the cold. Makeup artist Tiina Roivinen opted for some [colorful eye shadow looks](https://www.trendhunter.com/trends/eva-green) that stand out against Zelyaeva's unnaturally tan skin and neutral wardrobe. In one shot, she rocks a sparkly turquoise; another look features a neon green, and still another look is centered around an electric orange hue. Hair stylist Helene Bidard rounded out the looks with a heavily plaited up 'do. The editorial was lensed by photographer Elina Kechicheva. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 69% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Luxurious Sweaters:** There is an opportunity for disruptive innovation in the fashion industry by creating sustainable and eco-friendly luxurious sweaters. - **Colorful Eye Shadow:** The beauty industry can explore innovative and vibrant eye shadow products to cater to consumers who want to experiment with bold and unique looks. - **Heavily Plaited Updo:** The haircare industry can capitalize on the trend of heavily plaited updos by developing innovative hairstyling tools and products for intricate braided hairstyles. ### Industries Being Reshaped - **Fashion:** The fashion industry can embrace disruptive innovation by leveraging sustainable materials and manufacturing methods to create luxurious sweaters. - **Beauty:** The beauty industry can tap into the trend of colorful eye shadows by introducing innovative formulas and vibrant shades that cater to diverse customer preferences. - **Haircare:** The haircare industry has an opportunity for disruptive innovation by developing advanced hairstyling tools and products that allow for intricate and long-lasting heavily plaited updos. ## Related on Trend Hunter - [Luxury Womens Ski Collections](https://www.trendhunter.com/trends/womens-lv-ski.md) - [Alpine Couture Luxe Capsules](https://www.trendhunter.com/trends/lv-ski-2025.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Opulent Cozy Skiwear Capsules](https://www.trendhunter.com/trends/fusalp.md)