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# Pastel Pastry Photography
The Marie Claire China February 2012 Editorial is Elegantly Delicious

By Meghan Young | Published 2012-03-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-china-february-2012
References: [fashiongonerogue](http://fashiongonerogue.com/masha-anna-amber-gray-marie-claire-china/) & [marieclairechina](http://www.marieclairechina.com/)

The Marie Claire China February 2012 editorial is rife with [pretty pastels and yummy pastries](https://www.trendhunter.com/trends/liis-fragrances) -- two things that go extremely well together like peanut butter and jelly. Alternating between on-location shots in a cake shop and pinkish studio images, this editorial is as playful and feminine as it is delicious.

Shot by New York City-based fashion photographer Amber Gray, the Marie Claire China February 2012 editorial stars models Masha P and Anna I. They were styled by Guillaume Boulez, who complemented the [bakery theme](https://www.trendhunter.com/trends/pastis-de-belm) with decadent and ladylike [lingerie pieces](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) from fashion houses such as Louis Vuitton, Prada and Jean Paul Gaultier. The multi-hued updos by hairstylist Yoichi Tomizawa and crazily colorful cosmetics by makeup artist David Tibolla finished each look.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 99% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Pastry-inspired Fashion:** Opportunities to integrate pastry-inspired designs into fashion apparel and accessories.
- **Food-themed Photography:** Incorporation of trendy food items as props or themes in fashion photography for increased engagement.
- **Pastel Color Palette:** Exploration of the use of pastel colors in fashion and beauty products for a more playful and feminine look.

### Who This Affects Most

- **Fashion:** Opportunities to experiment with pastry-themed designs in lingerie, clothing, and accessories, and style food-themed photo shoots for editorial and commercial purposes.
- **Food and Beverage:** Collaboration with fashion brands to produce pastry items for promotional purposes and gain traction on social media.
- **Beauty:** Ideas for creating makeup and nail designs inspired by pastel coloring and sweet desserts.

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- [Visually Stimulating Pastries](https://www.trendhunter.com/trends/breathtaking-dessert.md)
- [Fashion-Designer Chocolate Shops](https://www.trendhunter.com/trends/le-chocolat-maxime-frederic.md)
- [Sophisticated Mid-Autumn Festival Lines](https://www.trendhunter.com/trends/mariebelle-new-york.md)
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