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# Fame-Obsessed Editorials
Marie Claire China 'Bling Ring' Stars Alaina Mitchell and Sara Schmidt

By Meghan Young | Published 2013-09-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-china-bling-ring
References: [fashiongonerogue](http://www.fashiongonerogue.com/amber-gray-shoots-bling-ring-inspired-beauty-marie-claire-china/) & [marieclairechina](http://www.marieclairechina.com/)

The Marie Claire China 'Bling Ring' editorial is inspired by the Sofia Coppola film of the same name. But instead of British actress Emma Watson, the photoshoot stars models Alaina Mitchell and Sara Schmidt. Channeling the character's fame-obsessed ways, the looks are slightly different from the Paris Hilton-like ensembles Watson dons throughout the movie. Instead, it showcases a modernized Victorian style.

Shot by photographer Amber Gray, the Marie Claire China 'Bling Ring' editorial takes place in a bubblegum pink bedroom. Complete with [Starbucks](https://www.trendhunter.com/trends/heavenly-peach-frappuccino-fragrance), smartphones and magazines, the scenes are dangerously girly thanks to makeup artist Akkiko Sakamoto, who used cosmetics from M.A.C., Chanel, [Maybelline](https://www.trendhunter.com/trends/maybelline-face-the-difference) and [Givenchy](https://www.trendhunter.com/trends/mask-fit-red-cushion) as well as stylist Yana Kamps and hair stylist Yoichi Tamizawa.

Image Credit: Amber Gray

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 60% | Activity: 48% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Fame-obsessed Fashion:** Creating editorial shoots that embrace fame-obsessed themes in fashion photography.
- **Modernized Victorian Style:** Revamping Victorian fashion with modern elements to create a contemporary aesthetic.
- **Bubblegum Pink Aesthetics:** Incorporating bubblegum pink color schemes and girly decor for fashion editorials.

### Sectors Adopting This

- **Fashion Photography:** Opportunities to experiment with visually striking themes and concepts in fashion editorials.
- **Fashion Design:** Integrating Victorian-inspired elements into modern fashion designs and collections.
- **Interior Design:** Embracing bubblegum pink aesthetics and girly decor elements in interior design projects.

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