# Disheveled Damsel Editorials The Marie Claire Brazil October 2011 Shoot is Unconventional By Leslie Chen | Published 2011-11-09 | Updated 2011-11-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/marie-claire-brazil-october-2011 References: [mode.newslicious.net](http://mode.newslicious.net/2011/11/white-power-carla-gebhart-by-zee-nunes.html) & [google](http://www.google.ca/url?sa=t&rct=j&q=marie) Beauty doesn't always have to be a wholesome image, and that is exactly what this Marie Claire Brazil October 2011 editorial illustrates. The disheveled look throughout the photo shoot makes a [wildly bold statement](https://www.trendhunter.com/trends/asos-inspired-by). Shot by photographer Zee Nunes, the series features model Carla Gebhart as she poses against a clear blue background. The disheveled hair and [barely there makeup](https://www.trendhunter.com/trends/we-belong-to-something-beautiful) gives the editorial a carefree attitude while still letting the model's stunning beauty shine through. Breezy ensembles finish off the look in order to enhance the editorial's wild nature. Check out the Marie Claire Brazil October 2011 photo shoot to see an amazing example of [rugged beauty](https://www.trendhunter.com/trends/dirty-looks). **Implications** - Modern consumers are interested in more unconventional styles. Products containing a more rugged appearance attract those who want to make a statement with their purchases. Designers attempting to increase their number of shoppers could focus on less clean-cut looks. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 92% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Unconventional Beauty:** Designers can capitalize on the trend of unconventional beauty by creating products with a rugged appearance. - **Carefree Attitude:** Brands can leverage the carefree attitude trend by incorporating disheveled looks into their marketing campaigns. - **Rugged Fashion:** The trend of rugged fashion presents an opportunity for designers to create clothing lines that embrace a more disheveled aesthetic. ### Who This Affects Most - **Fashion:** Fashion designers can explore the disruptive innovation opportunity of creating clothing lines that embrace unconventional and rugged styles. - **Beauty:** Beauty brands can tap into the trend of unconventional beauty by developing products that cater to individuals seeking a more disheveled appearance. - **Marketing:** Marketing agencies can leverage the carefree attitude trend by incorporating disheveled looks into their advertising campaigns to appeal to modern consumers. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)