# Yuzu-Flavored Liqueur Marie Brizard is Introducing a New Liqueur Based on the Japanese Fruit By Joey Haar | Published 2017-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marie-brizard References: [thespiritsbusiness](http://www.thespiritsbusiness.com/2016/11/marie-brizard-to-launch-yuzu-liqueur/) & [mariebrizard](http://www.mariebrizard.com/en/the-products) Marie Brizard, a French high-end liqueur brand, has recently announced a new product slated to grace its shelves. Based on the rising interest in Japanese ingredients in the food and beverage industry, Marie Brizard has unveiled a yuzu-flavored liqueur. Though many Westerners likely aren't familiar with yuzu, the citrus fruit is commonly used as a seasoning, garnish, and zest in Japanese cuisine. In terms of flavor, it closely resembles a grapefruit, with a highly acidic and tart flavor profile. Because of this strong taste, yuzu is an ideal flavoring for a liqueur, and the Marie Brizard product will likely open up plenty of new avenues for bartenders and mixologists looking to expand their cocktail menus. Marie Brizard's lineup of high-end liqueurs previously lacked a tart citrus option, making yuzu all the more compatible with the brand. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 22% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Rising Interest in Japanese Ingredients:** Opportunity for the food and beverage industry to incorporate unique and exotic flavors into their products and menus. - **Flavored Liqueurs:** Opportunity to capitalize on the growing demand for unique and innovative liqueur flavors. - **Expansion of Cocktail Menus:** Opportunity for bartenders and mixologists to create new and exciting cocktails using yuzu-flavored liqueur. ### Who This Affects Most - **Food and Beverage:** Incorporate yuzu and other Japanese ingredients into their products and menus. - **Alcohol and Spirits:** Create and market unique and innovative flavored liqueurs, satisfying the demand for novel taste experiences. - **Hospitality and Entertainment:** Expand their cocktail menus with new and exciting concoctions using yuzu-flavored liqueur. ## Related on Trend Hunter - [Yuzu-Flavored Sparkling Waters](https://www.trendhunter.com/trends/made-with-real-fruit.md) - [Yuzu-Infused Alcohol Alternative Tinctures](https://www.trendhunter.com/trends/take-the-edge-off1.md) - [RTD Yuzu Refreshment](https://www.trendhunter.com/trends/yuzu-ade.md) - [Cocktail-Ready Spritz Syrups](https://www.trendhunter.com/trends/marie-brizard-spritz.md) - [Peppery Yuzu Gins](https://www.trendhunter.com/trends/ukiyo-yuzu-gin.md) - [Aromatic Citrus Juices](https://www.trendhunter.com/trends/yuice.md) - [Yuzu Juice Spheres](https://www.trendhunter.com/trends/yuzu-pearls.md) - [Citrusy Strawberry Gins](https://www.trendhunter.com/trends/japanese-yuzu-white-strawberry-gin.md) - [Low-ABV Yuzu-Infused Natural Wines](https://www.trendhunter.com/trends/luv-yuzu-lite.md)