# Cocktail-Ready Spritz Syrups The Marie Brizard Spritz Comes in Three Flavors By Michael Hemsworth | Published 2025-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marie-brizard-spritz References: [scottishgrocer](https://scottishgrocer.co.uk/2025/03/14/marie-brizard-serves-up-spring-inspiration-with-spritz-cocktails/) & [mariebrizard](https://mariebrizard.com/)  The [Marie Brizard](https://www.trendhunter.com/trends/maries-dips-and-dressings) Spritz has been debuted by the France-based liqueur and syrup brand as a series of refreshment solutions perfect for elevating a person's mixology skill. The products come in three flavors including Apry Liqueur, Passionfruit Syrup and the Raspberry Liqueur, which are each being released alongside a recipe for each that is perfect for summertime enjoyment. The products respond to the popularity of [fruit-forward cocktail serves](https://www.trendhunter.com/trends/seasonal-cocktail), but also a demand for freshly prepared solutions that allow for a bit of customization. Marketing Manager Janette Deed spoke on the Marie Brizard Spritz products saying, "As the colder months come to an end, we all hanker after a little bit of sunshine in a glass, and a refreshing, fruity spritz is the perfect solution. Marie Brizard’s range of [syrups and liqueurs](https://www.trendhunter.com/trends/beverage-syrups) have the most delicious, intense, all-natural flavours, and are the perfect product for upping your spritz game at home, bringing maximum taste for minimum effort." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 47% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Customizable Cocktail Kits:** A rising interest in DIY cocktail experiences is driven by the availability of syrups and liqueurs that let consumers tailor drinks to their personal taste. - **Fruit-forward Beverages:** The demand for fruit-infused drinks taps into consumer desires for refreshing, natural, and vibrant flavors in their cocktails. - **Home Mixology Enhancement:** Enhancing home bartending capabilities through innovative products offers the chance for consumers to elevate drink preparation with minimal effort. ### Where This Applies - **Alcoholic Beverage Manufacturing:** The industry is seeing innovative growth through the creation and distribution of creative cocktail components that meet consumer desire for new taste experiences. - **Gourmet Food and Drink:** This sector is capitalizing on consumers' interest in high-quality, artisanal cocktail mixers that promise a premium drinking experience at home. - **Home Entertainment:** As more consumers turn to hosting at home, the demand for products that enhance in-house entertainment experiences is on the rise. ## Related on Trend Hunter - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Canned Spritz-Style Cocktails](https://www.trendhunter.com/trends/funkin-spritz.md) - [Sparkling Daytime Spritzes](https://www.trendhunter.com/trends/cointreau-citrus-spritz.md) - [Crisp Springtime Cocktails](https://www.trendhunter.com/trends/licor-43-lemon-spritz.md) - [Peach-Infused Cognac Liqueurs](https://www.trendhunter.com/trends/belle-de-brillet.md) - [Concentrated Spritz Mixes](https://www.trendhunter.com/trends/spritz-mixes.md) - [Ready-to-Serve Spritz Cocktails](https://www.trendhunter.com/trends/black-lines-hugo-spritz.md) - [Transparent Ingredient Spritzers](https://www.trendhunter.com/trends/spritz-society.md) - [Bottled Italian Spritz Cocktails](https://www.trendhunter.com/trends/aperol-spritz-rtd.md)