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# Regal Girly Gift Boxes
The 'Marie Antoinette Welcome Kit' Spoils Hotel Visitors Like Royalty

By Laura McQuarrie | Published 2013-12-03 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/marie-antoinette-welcome-kit
References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/11/marie-antoinette-welcome-kit-student.html) & [behance.net](http://www.behance.net/gallery/Marie-Antoinette-Welcome-Kit/12383939)

The ‘Marie Antoinette Welcome Kit’ is a student project by Emily Zirimis, which is a concept for gift boxes that the W Hotel could give to guests during Paris Fashion Week.

The kit is complete with items that fashion enthusiasts and bloggers would love, although the assortment of items inside would elate just about any woman. The boxes include treats like a bottle of nail polish, a [scented candle](https://www.trendhunter.com/trends/luxury-home-fragrance), tiny macaron-shaped jewelry boxes, a sample of [Chanel](https://www.trendhunter.com/trends/house-of-beauty) perfume and mints.

The box was inspired by the hotel’s interior design, which strikes a balance between old and new styles. Zirimis’ gorgeous gift boxes would truly make hotel guests feel like they were being treated like queens from the moment they arrive.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 49% | Activity: 66% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels)

## Key Themes

### Why This Trend Is Growing

- **Girly Welcome Kits:** Creating themed welcome kits for guests that contain specialized items can create a memorable and personalized experience.
- **Fashionista-focused Marketing:** More businesses may shift their marketing strategies to target the fashion industry by providing products or services that appeal to their interests.
- **Luxury Hotel Amenities:** Hotels may begin to prioritize luxurious amenities in order to provide guests with unique and elevated stays.

### Industries Being Reshaped

- **Hospitality:** Hotels can innovate by incorporating more personalized and specialized amenities tailored for guests' interests.
- **Beauty:** Beauty companies could partner with hotels to provide exclusive promotional products or services to guests that align with their interests.
- **Fashion:** Fashion companies could capitalize on events like Fashion Week by partnering with hotels to curate exclusive gift boxes for guests that contain fashion-forward items.

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