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# Urban Upcycled Bags
Toronto-Based Mariclaro Uses Air Bags to Make New Accessories

By Leslie Chen | Published 2012-02-06 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/mariclaro
References: [notcot.org](http://www.notcot.org/post/45984/) & [mariclaro](http://mariclaro.ca/shop/en/)

Air bags and car seats may be critical parts of keeping you safe while driving, but their use pretty much stops there; until Mariclaro came along that is. The company recycles air bags and various car parts to create green-friendly accessories.

Based in Toronto, Mariclaro focuses on protecting the Earth while providing consumers with fashionable finds from [earrings to purses](https://www.trendhunter.com/trends/cleo-bag). The [Airbag Back Pack](https://www.trendhunter.com/trends/modular-sling-bag) is a standout product from the company's designs. Made from an air bag, this backpack features a sleek look that boasts a waterproof ability and a 99% recycled composition. Mariclaro is perfect for those shoppers who want eco-conscious options without having to sacrifice style.

Check Mariclaro for some accessories that will benefit you and the planet alike.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 30% | Activity: 51% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Upcycling:** Disruptive innovation opportunity: Develop upcycled products using unconventional materials, such as air bags, to create eco-friendly accessories.
- **Green Fashion:** Disruptive innovation opportunity: Combine sustainability and style by creating fashionable accessories made from recycled materials like air bags.
- **Eco-conscious Design:** Disruptive innovation opportunity: Design products that prioritize environmental sustainability without compromising on aesthetics or functionality.

### Where This Applies

- **Fashion Accessories:** Disruptive innovation opportunity: Explore new materials and techniques to create sustainable fashion accessories that resonate with eco-conscious consumers.
- **Automotive Recycling:** Disruptive innovation opportunity: Focus on repurposing automotive components, such as air bags and car parts, to develop innovative and eco-friendly products beyond traditional recycling efforts.
- **Sustainable Design:** Disruptive innovation opportunity: Incorporate sustainability principles into the design and manufacturing processes across various industries to create environmentally friendly products.

## Related on Trend Hunter

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- [Upcycled Aircraft Capsules](https://www.trendhunter.com/trends/emirates-4.md)
- [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md)
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