# Cutesy Lingerie Editorials Marianna by Joanna Kustra is Both Adorable and Sensual By Meghan Young | Published 2012-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marianna-by-joanna-kustra References: [fashionising](http://www.fashionising.com/pictures/b--Weekend-beauty-Marianna-22449.html) & [joannakustra](http://www.joannakustra.com/) There is an innocence to the [beauty and lingerie looks](https://www.trendhunter.com/trends/syrn) showcased throughout the photo shoot starring Marianna by Joanna Kustra. By channeling her cutesy side without compromising her sensuality, this model brings a lot of character to the table. Shot entirely in black and white, the photo shoot starring Marianna by Joanna Kustra is glamorous despite the adorable accents, which include mesh bunny ears, fluffy tails and hair bows. A balance between [Disney](https://www.trendhunter.com/trends/disney-wedding-dresses-1) and [Playboy](https://www.trendhunter.com/trends/swim-line), this photo series was playfully styled by Sharpay Tang. Makeup artist Mika Shimoda created a glamorous face complete with thickly winged eyeliner while hairstylist Kazutp Shimomura focused on voluminous curls as well as tight, twisted buns. Overall, the shoot is mesmerizing. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Adorable-sensual Aesthetic:** Opportunity for lingerie brands to combine innocence and sensuality in their marketing campaigns and product design. - **Glamorous-playful Styling:** Opportunity for fashion brands to experiment with playful styling elements to add character and playfulness to their campaigns. - **Black and White Photography:** Opportunity for photographers to experiment with the timeless and classic feel of black and white photography to create impactful visual stories. ### Sectors Adopting This - **Lingerie:** Lingerie brands can leverage the adorable-sensual aesthetic to create products that appeal to both innocence and sensuality. - **Fashion:** Fashion brands can experiment with playful styling elements to add character and playfulness to their campaigns. - **Photography:** Photographers can experiment with black and white photography to create visually impactful storytelling. ## Related on Trend Hunter - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md)