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# Effortless Brazilian Editorials
Mariana Caldas Photographed Bárbara Magalhanis for C-Heads

By Vasiliki Marapas | Published 2015-01-22 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/mariana-caldas
References: [c-heads](http://www.c-heads.com/2015/01/22/barbara-by-mariana-caldas-for-c-heads/) & [cargocollective](http://cargocollective.com/maricaldas)

Mariana Caldas photographed model Bárbara Magalhanis exploring the [Brazilian landscape](https://www.trendhunter.com/trends/lightness-tension) in this exclusive C-Heads editorial.

Caladas explains that she and her muse simply let themselves "get lost in time" during the shoot. Placing no limitation or expectation on the construct of time allowed the creative duo to relax, which, in turn, allowed them to get the most out of their session. Magalhanis lazed about in her [Chapeu Beachwear bikini](https://www.trendhunter.com/trends/triangls-mirage-drop), feeling the sun warm her shoulders while she greedily inhaled the scent of the surrounding flora and plant life.

If you're stuck somewhere cold and grey, then this gorgeous editorial, which was art directed by Adriana Moreno, will sure to get you out of your winter funk.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 80% | Activity: 55% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Exploring Brazilian Landscape:** Opportunity for travel and tourism companies to provide unique experiences and immersive tours of the Brazilian landscape that allow people to get lost in time.
- **Relaxation and Mindfulness:** Opportunity for wellness and retreat industries to create experiences that promote relaxation, mindfulness, and letting go of time constraints.
- **Nature-inspired Fashion:** Opportunity for fashion brands to incorporate nature-inspired elements into their designs, capturing the essence of the Brazilian landscape.

### Industries Being Reshaped

- **Travel and Tourism:** Offering immersive and time-freeing experiences in the Brazilian landscape.
- **Wellness and Retreats:** Providing relaxation and mindfulness experiences that help people let go of time constraints.
- **Fashion:** Creating fashion collections inspired by the beauty and flora of the Brazilian landscape.

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