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# Bra-Inspired Jewelry
The Urban Outfitters MariaFrancescaPepe Bra Harness Wows with Originality

By Erin Fox | Published 2012-08-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mariafrancescapepe-metal-bra
References: [urbanoutfitters](http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?id=25107376) & [mariafrancescapepe](http://www.mariafrancescapepe.com/)

Originality in the jewelry world only begins to expand as MariaFrancescaPepe impresses fashionistas everywhere with her limit-pushing jewelry line. Fresh onto the accessories scene is MariaFrancescaPepe's Chain Bra Harness. This new seller on [Urban Outfitters](https://www.trendhunter.com/trends/topologie-1), complete with [Swarovski](https://www.trendhunter.com/trends/opi-celebrated) crystals and double-plated brass fixtures, promises to wow even the most average of Joes.

The charm embedded into each piece of MariaFrancescaPepe's brand is a blend of the fine line between clothing and accessory. This profound concept was adopted by the designer and dubbed "Jewelry-Wear" for the fashion world. The Italian designer once studied at [Central Saint Martins](https://www.trendhunter.com/trends/woojun-jang-fw26) and received her MA, allowing her to emerge onto forefront of fashion. She began her line in 2008, shortly after graduating.

With the new popularity of harnesses in the fashion world, it's no wonder why mega retailers like Urban Outfitters are picking up the line's most interesting pieces. Leave it to a Central Saint Martins graduate to design a metal bra harness for fashion lovers to enjoy.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 39% | Activity: 63% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### What Makes This Trend Stand Out

- **Jewelry-wear:** The concept of Jewelry-Wear creates an opportunity for designers to create innovative and versatile pieces that blur the line between clothing and accessories.
- **Harness Jewelry:** The rising trend of harnesses in the fashion world creates a disruptive innovation opportunity for jewelry designers to blend the functionality of clothing with the style of accessories.
- **Bra-inspired Accessories:** Designers can take inspiration from bras and use them as a foundation to create unique and bold accessories that stand out from traditional jewelry pieces.

### Sectors Adopting This

- **Fashion Retail:** Fashion retailers can capitalize on the rising popularity of harnesses and bra-inspired jewelry by incorporating these pieces into their collections to attract fashion-savvy customers.
- **Jewelry Design:** The concept of Jewelry-Wear creates a disruptive innovation opportunity for jewelry designers to push the boundaries of traditional jewelry and create versatile pieces that blur the line between clothing and accessories.
- **Luxury Fashion:** Luxury fashion designers can incorporate harnesses and bra-inspired jewelry into their collections to add an edgy and bold touch to their high-end designs, attracting bold and daring customers.

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