# Celebrity Cell Phone Ads As Wallpaper Maria Sharapova for Sony Ericsson Z555i By Bianca | Published 2008-06-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/maria-sharapova-sony-photos References: [sonyericsson](http://www.sonyericsson.com/sharapova/) We recently told you that Maria Sharapova would be the face of a series of [Sony](https://www.trendhunter.com/trends/sony-xperia-10-vii) [Ericsson](https://www.trendhunter.com/trends/Early-Access-Program) accessories. What we didn't mention is that the young tennis star is also official model for the Sony Z555i cell phone. To supplement the campaign, the Sony Ericsson site is offering a series of [desktop wallpapers](https://www.trendhunter.com/trends/wallpaperalley) featuring the 21 year old Wimbledon competitor, a few of which can be seen in the gallery, followed by a link to the new accessories line and more recent Sharapova news. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 88% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Celebrity Endorsements:** Opportunity for brands to collaborate with popular celebrities to promote their products and increase brand visibility and credibility. - **Branded Accessories:** Potential for companies to create and market accessories that complement their main product offerings, leveraging popular personalities for promotion. - **Digital Marketing Integration:** Importance of incorporating digital marketing strategies like desktop wallpapers to enhance brand promotion and engage consumers. ### Industries Being Reshaped - **Mobile Technology:** Innovative companies within the mobile technology industry have the opportunity to collaborate with celebrities and create branded accessories to enhance their product offerings. - **Fashion and Lifestyle:** Fashion and lifestyle brands can explore collaborations with celebrities for endorsing and promoting their products, including accessories. - **Digital Advertising:** Companies involved in digital advertising can capitalize on the integration of digital marketing strategies, such as creating wallpapers featuring popular personalities. ## Related on Trend Hunter - [Tennis-Inspired Premium Smartphones](https://www.trendhunter.com/trends/galaxy-z-flip-6.md) - [Premium Crystal-Adorned Phones](https://www.trendhunter.com/trends/brilliant-collection.md) - [AR-Enabled Tennis Experiences](https://www.trendhunter.com/trends/snapchat-1.md) - [World Cup Collectors Phones](https://www.trendhunter.com/trends/razr-fifa-world-cup-26.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [MP3 Player Smartphone Wallpapers](https://www.trendhunter.com/trends/ipod-wallpapers.md) - [Premium Dietitian-Approved Meals](https://www.trendhunter.com/trends/tempo-x-maria-sharapova.md) - [Sporty Smartphone Partnerhips](https://www.trendhunter.com/trends/v30-series-smartphone.md) - [Branded Olympics Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-z-flip3-5g-olympic-games-edition.md)