# Illuminated Call Couture Maria Sharapova Presents the Sony Ericsson Phone Call Dress By Rachel | Published 2009-06-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/maria-sharapova-phone-dress References: [forevergeek](http://www.forevergeek.com/2009/06/crazy_dress_lights_up_to_phone_calls/) & [zimbio](http://www.zimbio.com/pictures/-k_IeOS-NpG/Maria%20Sharapova%20Sony%20Ericsson%20Double%20Up%20Serve/dx7D8BMBxaJ/Maria%20Sharapova) Maria Sharapova is currently working as a spokesperson for [Sony Ericsson](https://www.trendhunter.com/trends/sony-smart-switch-ecosystem), so was on hand to show off clothing designs that use [mobile phones](https://www.trendhunter.com/trends/electronic-handbags). Georgie Davies' [illuminated dress](https://www.trendhunter.com/trends/starry-optical-fiber-technology) was particularly interesting. The dress is really quite cute. The short white design has a strip of what looks like large sparkles down one side, which it seems are both for fashion and practical purposes. When those squares light up, it means you are receiving a phone call. Quite the way to make sure you never miss a call. I personally use voicemail, but different strokes for different folks. Check out the Georgie Davies design. Perhaps Maria Sharapova will be wearing it soon. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 30% | Activity: 2% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Illuminated Clothing:** Incorporating wearable technology to create garments that light up and serve both a practical and aesthetic purpose. - **Mobile Integration in Fashion Design:** Integrating mobile tech as a design element or utility in fashion design creates new opportunities for product design and functionality. - **Smart Clothing:** Wearable clothes and accessories that utilize technology to sense, analyze, and control aspects of daily life. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion and apparel industry can integrate mobile technology into their products to enhance the customer experience and create differentiated products. - **Consumer Electronics:** The growing trend in illuminated clothing creates potential opportunities for companies in consumer electronics to further integrate mobile technology into products and explore untapped markets. - **Wearable Technology:** Smart clothing is ripe for innovation, offering a wealth of opportunities to companies within the wearable technology industry to develop new products and enter new markets. ## Related on Trend Hunter - [Tennis-Inspired Premium Smartphones](https://www.trendhunter.com/trends/galaxy-z-flip-6.md) - [Premium Crystal-Adorned Phones](https://www.trendhunter.com/trends/brilliant-collection.md) - [Dynamic Shape-Shifting Dresses](https://www.trendhunter.com/trends/primrose-dress.md) - [Nostalgic Fashion-Tech Collabs](https://www.trendhunter.com/trends/sandy-liang-and-android.md) - [Y2K Beaded Phone Straps](https://www.trendhunter.com/trends/string-ting.md) - [Peace-Resembling Dress Designs](https://www.trendhunter.com/trends/peace-dress.md) - [Singer Phone Cases](https://www.trendhunter.com/trends/sparkle-case.md) - [High-Fashion Flip Phones](https://www.trendhunter.com/trends/galaxy-z-flip-5s.md) - [AI-Powered Diamond Rings](https://www.trendhunter.com/trends/spktrl-light-ring.md)