# Bathing Beauties The Maria Francesca Pepe Summer 2010 Line Makes a Splash By Luisa Amanda Gomes | Published 2010-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maria-francesca-pepe-summer-2010 References: [whats-wrong-with-the-zoo](http://www.whats-wrong-with-the-zoo.com/maria-francesca-pepe-bathing-beauties/) & [mfpepe](http://www.mfpepe.com/index.html) The Maria Francesca Pepe 2010 summer line is a collection of dresses, jewelry and shoes. The designer captured the atmosphere of old [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection), and many pieces are reminiscent of Rita Hayworth era. The line includes [silky, breezy dresses](https://www.trendhunter.com/trends/alessandra-rich) in soft summer wind, and models were adorned with [jewelry shaped like fans](https://www.trendhunter.com/trends/vintageinspired-jewelry) around their necks and wrists. Perhaps if it got too warm, the model could always double her necklace as a fan to keep her cool, collected and composed as the ladies of old Hollywood did. Now, how can I capture some of that for myself? ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 97% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Vintage-inspired Fashion:** Designers should consider creating lines with vintage-inspired designs. - **Multi-functional Accessories:** Accessories with dual functionality can appeal to customers who value practicality and style. - **Sustainable Fabrication:** Fashion designers can explore using eco-friendly materials to create sustainable clothing lines. ### Sectors Adopting This - **Fashion:** Fashion brands can innovate by incorporating sustainable fabric options and offering pieces with dual functionality. - **Retail:** Retailers can tap into the increasing popularity of vintage-inspired fashion by introducing collections that capture the mood of bygone eras. - **Jewelry:** Jewelry designers can explore creating pieces with unique shapes and dual functionalities to appeal to customers looking for practical luxury. ## Related on Trend Hunter - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md)